UPDATE 10:00 AM:
After an early selloff, Apple is pretty much flat.
UPDATE: The stock is tanking more.
After falling 6% yesterday, the stock has opened down 3.2%.
This all comes as Apple CEO Tim Cook does a big media blitz, talking with various outlets.
EARLIER: Apple CEO Tim Cook is doing a major PR blitz, with "exclusive" interviews with WSJ, NBC, and BusinessWeek.
Markets are giving it the thumbs down already.
The stock has dropped below $530, adding to yesterday's mammoth losses.
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