Last week we paid a visit to BuzzFeed, a media startup with a knack for creating viral content that's driven its valuation into the nine-figure zone.
One article, 21 Pictures That Will Restore Your Faith In Humanity, was viewed more than 10 million times—attracting its share of controversy. Meanwhile, its deep political coverage helped drive our understanding of the 2012 election. And don't forget the cute corgis.
That mix of high and low permeates BuzzFeed: Its editors and algorithms aim to find what people care about enough to share with their friends, on a massive scale across the Internet.
We interviewed BuzzFeed editor-in-chief Ben Smith, and founder and CEO Jonah Peretti. Then we took a tour of the 175-person, 2 floor headquarters in New York City.
The BuzzFeed office takes up two floors. The first floor houses much of the operational staff; the second floor is where the editorial team works.
For an online-only publication, BuzzFeed enjoys print. These books make up the BuzzFeed reading list.
BuzzFeed has stickers for all of its site categories, so you can brand yourself as "trashy" when you check in at the front desk. There's a 2012 Digiday Award on display also.
See the rest of the story at Business Insider
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