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Now Intel Is Trying To Beat Apple To A TV (INTC)

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intel paul otellini

Intel is reportedly working on a set-top box for your TV that will let you stream video and audio content, record shows online, and watch a few select cable channels.

We've been hearing rumblings of Intel's set-top box for a few months, but TechCrunch and Slashgear are both reporting that Intel will unveil the device at the Consumer Electronics Show next week. 

But we'll only get to see a prototype at CES because Intel reportedly plans to roll out the box city by city as it works out content deals with cable networks. It could be several months before this thing actually launches.

The WSJ reported a few months ago that Apple could release a set-top box that can replace the cable box and DVR from your cable company. It sounds like Intel's concept is pretty similar. 

The Intel box is just the latest example of how companies are rushing to push out a Smart TV set or set-top box before Apple can launch its own new TV product. Apple has hinted several times that the living room is its next target, and many expect that to come to fruition in 2013. 

And Intel isn't alone. Samsung is making a big push with Smart TVs this year and has been teasing its newest model like crazy over the last few weeks. LG has already announced two Smart TVs that it'll show off at CES, one powered by Google TV and another with its own software.

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