As if the hoards of people camping out to get the iPhone 5 wasn't good publicity enough, Apple rolled out four brand new iPhone 5 ads in quick succession Friday night. And they're good.
It's about time considering that for a while, the only iPhone 5 related spots we were seeing were viral jabs by Samsung.
While we already showed you the first spot, called "Thumbs," late last night , there are three others that follow a similar format — clean and compelling, the ads have one word titles that focus on a cool new feature. (Apple is probably holding off on the "Maps" spot until a future update).
Oh, and they're all narrated by Newsroom (and Dumb and Dumber) star Jeff Daniels.
Watch all the upbeat spots, by TBWA/Media Arts Lab, below.
"EARS" ("I don't know what shape that is, but it's not round.")
"CHEESE"
"PHYSICS"
AND IN CASE YOU MISSED IT, "THUMBS"
Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »
