The Consumer Electronics Show isn't just all gadgets and tech.
In a sea full of tech nerds and reporters, exhibitors have long since realized that having an attractive lady present at your booth will certainly generate some attention.
It's not just about drawing people in. The so-called booth babes are well-versed in the products they're representing.
Check out a gallery below for a look at this year's CES booth babes.
This woman was outside Viewsonic's booth alongside the company's TVs and Monitors.
The Razer gamer booth was packed with video games and babes.
These ladies were there representing Boom, which stood for Born On Original Motives, a headphone and earbud line.
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