The inexorable rise of mobile devices isn't just a chance for brand-new startups to offer new services—shifting consumer behavior gives established brands a chance to reinvent themselves, too.
Here's a case study—Citysearch, once synonymous with local reviews in the '90s, is battling back against the upstarts with its refreshed iPhone app.
The app is chock full of quality recommendations for restaurants, shopping, spas, and what's hot in big cities.
Citysearch, now part of CityGrid Media, started out as an online city guide written by professional editorial staff. Its modern, mobile incarnation still emphasizes tips from its expert "scouts" rather than crowdsourced recommendations from customers, like you'd find on Yelp or Foursquare, though those are also present.
And a key differentiator on the app is the visual guides the scouts have put together—since photos are often a more compelling and immediate way to see what a place is like.
If other local apps' tips and reviews leave you cold, Citysearch's offering is worth a try.
The new app is available for iPhone and it's free.
Guides by Citysearch is meant to provide users with visual recommendations around hot spots and hidden gems in top U.S. cities.
First, allow the app to use your location so it can provide you with the most accurate results.
There are 10 major city guides available: Los Angeles, San Francisco, New York City, Seattle, Austin, Houston, Chicago, Philadelphia, Atlanta, and Portland.
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