It's been a rough year or two for Federated Media, an advertising company that helped many companies like Business Insider and TechCrunch get off the ground monetarily.
Today, the company announced that its CEO of three years, Deanna Brown, will be stepping down. Founder and advertising visionary John Battelle will regain the CEO title.
Why the change?
Brown says she's moving on to a new venture which will be announced in a few weeks. But you can read our thoughts on everything here.
Here's what Federated Media has to say about the change:
San Francisco, CA – February 28, 2013 -- Today Deanna Brown announced she is leaving her role as CEO of Federated Media Publishing - John Battelle will assume the duties of CEO in addition to his current role as Executive Chairman of the Board. John founded FMP in 2005 and is eager to lead the company as it embraces a rapidly evolving industry landscape. Brown is heavily invested in FMP and she will be working closely with Battelle throughout the month of March to ensure a seamless transition.
As the leader of FMP for the past three and a half years, Brown and team have successfully diversified FMP’s revenue streams, rolled out new product offerings and restructured core business processes. She and team were also responsible for growing FMP’s network which now outranks Yahoo!, AOL and Microsoft in audience reach according to comScore.
“I’m thrilled with the way that Federated Media Publishing is currently positioned and am tremendously excited to take on a more active role in the business,” said John Battelle. “Our conversational marketing and programmatic offerings are now a standard for scores of Fortune 500 brands and I look forward to sharing our story firsthand with key advertising, publishing and industry partners.”
“FMP continues to lead the industry in both premium and programmatic opportunities for publishers and advertisers and I'm truly proud of what we’ve accomplished as a team over the past few years,” said Brown. “As for me, I’ll be announcing my next venture in a couple weeks, so stay tuned for that news."
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