Ouya, the Android-powered gaming console, will start shipping to customers on March 28.
Despite the tremendous interest in the device (it raised $8.5 million on Kickstarter), the device still has quite a road ahead of it.
Will it be facing off with the Xbox? Will Android fragmentation become a problem?
And will people outside the tech world even care about it?
How will Ouya address piracy?
We previously interviewed developer Loren Brichter about this. He said that "from the outset with its Kickstarter fundraising process, Ouya touted its console as being easy to root, which lets it operate outside the normal boundaries of the Android operating system, potentially making it way too easy to run pirated software."
How will Ouya appeal to people outside the tech sphere?
As a tech project initially launched on Kickstarter, Ouya feels very niche-y. It's a techie's dream, running the open source Android operating system. But will the normals be able to understand and appreciate this to the point that they want to own one?
Has the company done as good a job publicizing its product as it can?
Brandon Pollett, President of F5 Games, told us that "the biggest question, of course, is are consumers going to care. They've hit the right price, they're doing all the right things, but if consumers don't get it, it could all be for nothing in the long run. They are still going to need to do some serious marketing around the launch to let people know what it is and why it's going to be valuable."
See the rest of the story at Business Insider
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