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'China's Steve Jobs' Just Introduced These New Smartphones (AAPL)

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Xiaomi mi2aXiaomi is an up-and-coming Chinese smartphone maker.

In 2012 the private company saw $2 billion in revenue selling seven million smartphones.

Today at the Beijing International Convention Center Xiaomi CEO Lei Jun unveiled his company's latest flagship smartphones the Mi-2S and the Mi-2A.

These Android smartphones have the latest technology in terms of processors, cameras, and screen quality.

If they look like iPhones, there's a reason. Jun tries to emulate Jobs as best he can.

Reuters Melanie Lee writes about Jun:

Jun dresses like the late Steve Jobs, in jeans and a black top. He has created a fervent fan base for Xiaomi's moderately priced high-end smartphones by mimicking Apple Inc's marketing tactic of attaching an aura of exclusivity around its products.

We took a look at Xiaomi's website, which touts the new phones. Here's your first look.

The Mi-2S is Xiaomi's second generation smartphone. We believe the 2S is a nod to Apple and its iPhone naming process. The 2S comes in two sizes 16GB and 32GB and retails for about $322 and $370 respectively.



Besides coming in a slew of different colors, the Mi-2S is 25 percent faster than its predecessor and consumes less power. It features a quad-core 1.7GHz processor



The Mi-2S features a 4.3-inch Retina Screen, just like the iPhone except slightly bigger. But the Mi-2S pushes out more pixels per inch than the iPhone and other leading smartphones.



See the rest of the story at Business Insider

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