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There Was A Mass Exodus From Tumblr Right As They Sealed The Deal With Yahoo

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tumblr ceo david karp

There were plenty of Tumblr users hinting at a possible revolt before the Yahoo deal went forward, and now it seems many have followed through.

In a blog post on his personal website, Matt Mullenweg — better known as the developer of the popular blogging platform Wordpress — revealed that blog imports from Tumblr over to Wordpress spiked on Sunday.

"Normally we import 400-600 posts an hour from Tumblr," he writes, "last hour it was over 72,000."

He cautioned in the bottom and in the comments of the post that this may be a simple emotional reaction by some, and it won't really affect the company in the long-term.

"Even if a million people left, that’s just about a week’s worth of signups," Mullenwag wrote.

Gizmodo also offered a good list of why leaving Tumblr at this point is rather stupid — writing that nothing else compares to the service, including Blogspot and Wordpress.

While many believe Tumblr will be monetizing through advertisements, Mullenwag also offered some interesting advice on how to make money through the site:

I believe there is also an even-larger-than-advertising opportunity around subscriptions and products. The big shift from older forms of media is that people aren’t just passively consuming as they might in front of a TV, they’re creating. It’s a hobby and a passion, not a vice. In that context I think subscriptions are more aligned with users than advertising, and that’s the direction Automattic is pointed in.

SEE ALSO: Yes, Yahoo Will Put More Ads On Tumblr >

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