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How To Prepare For YouTube's One-Channel Design (YouTube)
YouTube has been testing a new layout called One Channel for a few months and the new look is available to any of the platform's members. Brands can opt-in now, but it will be required for all channels beginning June 5. The new One Channel layout will be much more customizable and easier to navigate. Brands can now display a pitch video to non-subscribers that automatically plays at the top of the channel's landing page. Channels will also be optimized to play on all kinds of devices, laptops, smartphones, TVs, even refrigerators. Learn more >
Twitter Fuels Conversations About Popular TV Show (Sysomos)
On Sunday, Netflix debuted 15 new episodes of Arrested Development, a TV show that stopped airing because of poor viewership in 2006. However, through word of mouth, the show gained a cult following and Netflix purchased the rights from Fox to bring the show back. The new season arrived with a flurry of chatter and hype on Twitter, which generated more than 414,000 mentions (100-times the number of mentions on blogs) during the week leading up to the big release. Read >
10 Questions To Ask Yourself When Building A LinkedIn Company Page (Entrepreneur)
LinkedIn company pages allow professionals to receive the latest updates from your brand. Like other social networks, there are certain best practices that you should follow when managing a company page:
- Who should set up and maintain my company page?
- How should I describe my company?
- What images should I use?
- Should I include videos, too?
- What should I list in the page's products and services section?
- How often should I post status updates and what should they be about?
- How can I encourage LinkedIn members to recommend my products and services?
- How can I promote my page?
- How can I track the effectiveness of my page?
- How can I directly recruit talent from my page?
The Next Facebook Will Be About Interacting With Strangers (Medium)
Josh Miller of Branch has an intriguing op-ed published in Medium about "The Next Facebook." Miller argues that social networks today are all about interacting with people you already know. However, studies show that people are fascinated by the outskirts of their inner circles and branching out to meet others with similar interests. However, resisting this natural inclination are today's social networks themselves, which make interacting with "strangers" awkward. For example, Facebook isn't doing itself any favors by calling new connections "Friends," because being acquainted with someone because of shared interests doesn't necessarily mean you are friends, at least not yet. Read >
News Startup Hires Reuters Social Media Head (All Things D)
Anthony De Rosa has become somewhat of the defacto social media journalist. The head of Thomson Reuters social media has been hired by Circa, a mobile-centric news startup, to be its editor-in-chief. Read >
How To Create A Secret Facebook Group (Mashable)
Sometimes you just want a little privacy, even on social networks. For this reason, you and your friends can have a "top secret" group on Facebook, only accessible by those who are invited. Mashable has created a slideshow to walk you through the steps. Read >
Women Dominate Social Video Usage, Teenage Use On The Rise (VideoExplainers)
Social media is becoming increasingly more video-centric. Twitter acquired Vine and is now offering video ads in news streams, and Facebook is the second-largest video platform on the web. Check out how video is transforming social media marketing and advertising.
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