Breaking from its regular Apple-bashing marketing strategy, Samsung's latest ads for the Galaxy S4 take on a different theme: fatherhood.
Agency 72andSunny got into the Father's Day spirit with two different parent-centric commercials, one of which is about a dad trying to swaddle his flatulent baby. The confused father watches a how-to video while using his smart phone's voice-activated search tools and Smart Pause technology.
Here's the swaddling spot:
And here's an ad that ties in babies, the Galaxy S4, and Samsung's Lebron James endorsement.
This follows on the heels of a Samsung TV ad that depicts all men as idiots.
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