HP hasn't had a smartphone since it ditched WebOS in 2011, but it sounds like it's itching to get back into the race.
At an event in Beijing earlier this week, Su-yin Yam, senior director of HP's consumer business in the Asia-Pacific, was asked if HP is planning to re-enter the smartphone market.
"The answer is yes but I cannot give a timetable," Yam told Indian news agency PTI in a story published Sunday. "It would be silly if we say no. HP has to be in the game."
Last September, Meg Whitman said HP would "ultimately" get back into smartphones because it needs a product to sell in developing countries where people aren't buying notebooks and tablets.
However, HP will face tough competition from Samsung and Apple, which are dominating the US and global smartphone markets.
But Yam says playing catch-up could be an advantage for HP, because it can study shortcomings in current products. "When HP has a smartphone, it will give a differentiated experience," she told PTI.
We've reached out to HP for more details on its smartphone plans and will update if we hear back.
SEE ALSO: Microsoft And Apple Actually Don't Loathe Each Other, And Here Are Examples Of Them Working Together
Join the conversation about this story »
     |