President Barack Obama and Mitt Romney haven't just maintained an online presence via carefully crafted Tumblrs, Facebook pages, and Twitter accounts — they've heavily populated the sidebars of your favorite websites.
In fact, according to Federal Election Commission, online ad spending for the 2012 presidential election increased 251 percent since the 2008 elections.
SF-based display ad shop ReTargeter.com did the math and calculated how much Obama's online ad buy compared to Romney's It turns out that the Obama campaign didn't only spend twice as much as his opponent on online ads, but it spent more than what it cost to build the Lincoln Memorial (in 2012 dollars).
Although Romney's online ad spend jumped significantly towards the end of the campaign.
And here's where the money went (click to expand):
2012 boasted a $78 million online ad spend for the presidential election, compared to a $22.2 million in 2008.
These millions of ad dollars were spent on various sites and publishers. AdClarity, a media intelligence platform by BiScience, told BI the top five publishers each campaign displayed their ads on the most in the last 90 days of the election.
While Obama frequented the New York Times, Huff Post, and oddly enough the online quote site Bartleby, Romney stuck with conservative and more local sites including Drudge and Tampa Bay Online.
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