Motorola hasn't been shy about its upcoming flagship phone.
In fact, it's pre-announced the device at least twice in the last few months, most notably when the company's CEO Dennis Woodside spilled the beans on the phone's name, Moto X, and gave a broad overview of some of its features. Earlier this week, Motorola started an ad campaign for the Moto X and is now accepting sign-ups from customers.
Joanna Stern of ABC News has learned some more details on the Moto X, which should launch in October. The biggest news is that Motorola will give customers to customize the phone online before they order it, choosing from a variety of colors and optional laser engravings.
Here's a quick taste of what Stern says is coming for the Moto X:
- You can select different colors for the phone's back cover and trim.
- You'll be able to upload a personal photo to Motorola's website that will be your phone's wallpaper when it ships to you.
- It will be a "mid-range" phone, not a top-tier device like the iPhone 5, Samsung Galaxy S4, or HTC One. (We're guessing that means the Moto X will cost around $100 with a carrier contract.)
- The phone will have a bunch of sensors that can perform tasks like automatically launching the camera app with a gesture. (Woodside said in May that the phone will be able to detect other things like whether or not you're driving in a car.)
- It'll run the latest version of Google's Android mobile operating system.
SEE ALSO: Everything you need to know about Apple's next iPhone
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