On Thanksgiving Day, most brick-and-mortar stores close, but shoppers are wired up and ready to go.
Retailers are jumping the gun and juicing online sales by launching holiday-season discounts sooner than ever—as early as the evening before Thanksgiving. The adoption of smartphones and tablets play a role, too, making it easy to sneak in a purchase while socializing.
Shoppers are thankful—online sales on Thanksgiving have more than doubled since 2006, according to ComScore.
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