As tablets become more integrated into everyday life, advertisers are scrambling to find the best way to move their creative content onto the screen.
In fact, the tablet adspend is expected to crush mobile ad budgets in the next four years.
Despite digital experts' complaints about the challenges involved in advertising on the device, tablets' many features — and bigger real estate — give advertisers incredible opportunities for innovation and creativity. Tablet users are also more willing to engage with the ads than they are on phones.
Sure, some advertisers merely reproduce print ads on the digital interface. But others truly stand out by embracing the new medium.
We've collected the 10 most engaging and creative tablet ads to show what some companies are doing incredibly right.
10. Newsweek's "Mad Men" themed vintage ads.
Newsweek made headlines when the magazine decided to run a "Mad Men"-themed issue, set to print in time for the show's season five premier, complete with stylized, 1965-esque ads for modern products.
But the retro ads also came to life in the magazine's iPad edition. Steve Smith of MIN Online wrote, "The vintage-looking British Airways print ad comes to life with a full video that includes an homage to early aviators. Likewise the Estee Lauder ad has video of the Mad Med ad shoot."
Newsweek will need the experience: it scrapping its print edition on Dec. 31, 2012.
9. Lexus melds magazine page with tablet to create the highly interactive "CinePrint."
This ad belongs on our list even though the spot isn't exclusively a tablet ad.
Lexus asked Sports Illustrated readers to hold up their tablet to the car's print ad in the October 15 edition of the magazine to truly bring the print ad to life.
The company's original "CinePrint" technology made what would have been a flat car ad's headlights turn on as music blasted.
See a video of how the ad worked below:
8. Qwest really knew its audience and created an ad that turned into a puzzle.
Wired readers are problem solvers by nature. Thus, Qwest — a telecommunications service that offers high-end internet — teamed up with McKinney and The Studio at Conde Nast to create an ad that was really a puzzle.
When tablet Wired readers swiped the ad, they were instructed to shake their iPads to make the words in the ad collapse.
Using the accelerometer, "The font rubble on the bottom of the screen would shift and fall as the reader rotated the device. Until at last, only 5 letters remained (TRENE) next to a form field prompting the reader to unscramble the letters. Puzzle champs typed ENTER into the field and hit SUBMIT to head to the Qwest page where their problem-solving services were outlined in detail."
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.
