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A Silicon Valley challenger to the NYSE and Nasdaq is test-driving its alternative stock exchange, but companies may not list there until 2021

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Eric Ries LTSE Lean Startup

  • The Long-Term Stock Exchange, an attempt to create an alternative to the NYSE, NASDAQ, and other exchanges, said Friday it had recruited a board of directors and begun tests of its trading platform.
  • The 10 directors include Amy Hong of Goldman Sachs, Erica Williams of Kirkland & Ellis, and former SEC enforcer Kathleen Hamm.
  • The US outbreak of COVID-19 delayed plans for the exchange to begin operating in Q1 of 2020. Founder Eric Ries said companies could still start listing on the LTSE in 2020, although he "wouldn't bet on it."
  • Ries said the LTSE will offer lower fees and simpler operations than other exchanges, and will not be aimed at high-frequency traders.
  •  The LTSE is designed to increase transparency and discourage short-term business planning by requiring companies to make commitments to their investors to think long-term.
  • Visit Business Insider's homepage for more stories.

The Long-Term Stock Exchange (LTSE), an ambitious attempt to compete with heavyweight exchanges like the New York Stock Exchange and Nasdaq, said Friday it has appointed a board of directors and started real-time tests of its digital trading mechanism on Aug. 3. Real people traded fictional shares in the simulation, the company said. 

But though the startup stock exchange received Securities and Exchange Commission approval last year, and it's  funded by prominent investors, its founder says it may take until 2021 before the first company makes its debut as a publicly traded company on the LTSE. The coronavirus pandemic — what else? — is a big hitch in the fledgling exchange's plans.

The LTSE, masterminded by "The Lean Startup" author Eric Ries, was designed as a counterweight to short-term business planning by company leaders. The alternative stock market plans to require listing companies to make commitments to their investors to focus on long-term thinking and long-term growth.

The nascent exchange had aimed to begin operating in the first quarter of 2020 following its May 2019 approval by regulators, but the US outbreak of COVID-19 delayed those plans.

The operation is backed by big-name investors including Andreessen Horowitz, Founders Fund, and Collaborative Fund. Even with the virus pushing its operating launch far into the future, Ries told Business Insider that the exchange had enough money left that it would not need to seek more funding any time soon.

Ries said companies could start listing on the LTSE as soon as this year, though he "wouldn't bet on that" because of how tricky it is to convince companies to sign up for a new exchange.

"You have double uncertainty," Ries said. "You have to be real enough for companies to take you seriously. And then the timing of their going public, IPO, or direct listing has to be such that they would want to do that."

The LTSE's timeline is in flux due to the virus, Ries said, making him unsure how long the testing phase will last and when companies will start listing on it for real.

"When the pandemic hit, it just it seemed irresponsible to go forward and put people's lives at risk to boot up a stock exchange," Ries said.

Ries did say he'd been in touch with a number of companies interested in listing on the LTSE, ranging from large operations interested in making a statement with their IPO to companies that are "too small to be viable in the kind of activist and hedge fund-infested waters of the public markets."

Ries said the LTSE will have simpler operations and lower fees than the NASDAQ or NYSE.

"Everything in our market happens in the light, there's no hidden orders," Ries said. "And therefore, it's really not optimized for high-frequency traders."

The first meeting of the exchange's board took place Thursday. Eight of its members are women, and two of them are women of color, bucking Silicon Valley finance's notorious homogeneity, although Ries said that the members were not chosen for that reason.

Among the directors are several prominent names in finance and regulation, including Amy Hong of Goldman Sachs, Erica Williams of Kirkland & Ellis, former SEC enforcer Kathleen Hamm, and Sayena Mostowfi, COO of of Electronic Equities at Citigroup. The board is chaired by Zoran Perkov, who has been CEO of the exchange since its approval last year.

SEE ALSO: People laughed at startup guru Eric Ries' idea to reinvent Wall Street, so he started a new stock exchange to prove them wrong https://www.businessinsider.com/long-term-stock-exchange-ceo-eric-ries-talks-sec-approval-2019-5

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Top NYC office landlord Vornado, which just inked a huge deal with Facebook, is deploying facial-recognition tech across its entire portfolio. Here's how it works and what happens with the data.

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china surveillance facial recognition

  • Vornado Realty Trust began installing facial recognition systems in buildings it owns in New York City five years ago. 
  • The company, one of the city's largest commercial landlords with 19 million square feet across 35 buildings, recently expanded its use of the tech to 11 buildings and plans to roll it out across its entire portfolio.
  • The coronavirus pandemic has prompted landlords to scramble to create seamless and touchless methods for tenants to pass through lobby security and dispatch elevators. 
  • Vornado believes its use of facial recognition could help it encourage tenants to return to the pot-Covid workplace.  
  • Vornado executives say the company uses facial recognition responsibly, allowing tenants to opt in and out voluntarily and securing and anonymizing the data. 
  • Visit Business Insider's homepage for more stories.

Vornado Realty Trust, among New York City's largest office landlords, said it uses facial recognition in portions of its expansive portfolio and plans to expand its use of the controversial technology as workers are expected to migrate back to the office in the coming months.

The nearly $7 billion public company, which controls 19 million square feet across 35 properties in Manhattan, is one of the only major commercial landlords to embrace face reading, a technology that has raised public concerns over surveillance and privacy.

In a conversation with Business Insider, Vornado executives described the company's deployment of facial recognition in detail for the first time, stating that it was part of a push to modernize its buildings technologically in recent years and create more convenient entry systems for tenants.

Read More: Facial-recognition could be coming to your office. Here's how companies are pitching the tech to landlords and trying to allay privacy concerns.

Touchless methods that allow employees in large office buildings to quickly pass through lobby security and dispatch an elevator have gained importance amid the coronavirus pandemic as tenants have become concerned about the transmission of germs in public spaces and the workplace.

Vornado has used facial-recognition in some office buildings for the past five years

In Vornado's case, the company has employed face-reading systems in its buildings for the past five years, it said, positioning it as a potential leader in creating the kind of accessibility that landlords hope will encourage a return to the office.

"We are constantly looking to adopt new, cutting-edge technologies that will make our buildings more efficient and life more convenient for our tenants," said David Greenbaum, Vornado's vice chairman and one of the company's senior leaders. 

Greenbaum said that he first began discussing the technology with Vornado's chairman and CEO, Steve Roth, about six years ago after noticing that some tenants in Vornado properties had to carry with them two entry cards, one to clear through a building's turnstiles and another to access the doors to their specific space.

Read More: Facebook just reached a blockbuster deal to lease the massive Farley Building in NYC as a tech and engineering hub. Here's why it's a huge win for a shaken office market.

Facial recognition offered the promise of creating an entry credential that required no phone, wallet, or access card.

Prior to 2020, the company installed the systems in 5 of its buildings. It later sold one of those office properties, leaving the company with 4 buildings where facial recognition is in operation. This year it accelerated work to install the technology in 7 additional buildings after Covid-19 hit. Those systems are now operational.

The company plans to install face-reading systems in its entire portfolio, but has not laid out a timeline when that work will be complete. Among the buildings where it will soon deploy the technology are One and Two Penn Plaza, large office properties that the company is in the process of extensively renovating. Among the buildings where face reading is already in operation is the large Midtown office tower, 1290 Avenue of the Americas, and 340 West 34th Street, where Amazon has offices.

Vornado will also have face-reading cameras at the Farley Building, where it just signed a blockbuster lease with Facebook to occupy the over 700,000 square feet of office space at the property, which Vornado is redeveloping.  

How office workers can opt in to facial recognition 

Tenants can opt in and out of the system voluntarily and there is about a 40% participation rate in the 4 properties that had the technology prior to 2020, a total of about 6,000 of the 15,000 office employees who work in those properties. 

"Virtually everyone who has used the technology has liked it," Greenbaum said. "I never had a preconceived notion of what the adoption rate would be, but as our tenants see others using it, they are becoming increasingly comfortable with the technology."

It isn't clear yet what the participation rate will be in the 7 properties where the technology was recently brought online because most tenants haven't yet returned to the workplace, Vornado said.

Gaston Silva, the company's New York area chief operating officer, said that tenants who participate have their photo taken and that their biometric data is stored anonymously in onsite systems.

"Every face is assigned a number that is disassociated from someone's identity," Silva said. "The information is encrypted and stored on systems that cannot be accessed from the internet."

Many landlords have shied away from using facial recognition technology, especially as controversies have erupted over its use.

China uses it to surveil its citizens and oppress the Uyghurs, a minority population of Muslim citizens along its western border, actions that have drawn worldwide condemnation.

Clearview AI created an algorithm that pulled billions of faces from pictures posted on the internet, creating a database that could be used to identify nearly anyone.

"Based on my conversations with tenants, many find the concept of facial recognition to be creepy and they are opposed to the idea," said Craig Deitelzweig, CEO of Marx Realty, which has a portfolio of 4.6 million square feet of commercial space.

Facial-recognition proponents insist there are ethical ways to use the technology, including by taking the key steps of receiving consent from participants, securely storing their data, being transparent how it is used, and giving participants the right to opt out.

Vornado has used third-party facial reading technology and outside vendors to help it deploy the systems in its buildings, partners it declined to name. On its website, Vornado states that it uses the security company GMSC, which is owned by Vornado and has its headquarters in the Vornado-owned office building Eleven Penn Plaza, to help it manage tenants and visitor access to its buildings and "biometric facial recognition installation and enrollment assistance."

GMSC, on its website, says it handles security work for Amazon, Facebook, and Bloomberg, all three of which are tenants in Vornado's New York portfolio.

Subsequent to deploying face-reading systems, Vornado developed mobile applications that allow tenants to use their smart phone to pass through lobby security. Some tenants prefer facial recognition, Greenbaum said.

"In fact, facial recognition is easier than using your phone," Greenbaum said. "If you are on a call when you enter the building, you likely would prefer not to move the phone from your ear in order to bring it closer to the turnstile."

Have a tip? Contact Daniel Geiger at dgeiger@businessinsider.com or via encrypted messaging app Signal at +1 (646) 352-2884, or Twitter DM at @dangeiger79. You can also contact Business Insider securely via SecureDrop.

SEE ALSO: Facebook just reached a blockbuster deal to lease the massive Farley Building in NYC as a tech and engineering hub. Here's why it's a huge win for a shaken office market.

SEE ALSO: Facial-recognition could be coming to your office. Here's how companies are pitching the tech to landlords and trying to allay privacy concerns.

SEE ALSO: Mandatory temperature-taking is largely seen as a critical way to return workers to offices. But some big NYC landlords are worried about its effectiveness.

Join the conversation about this story »

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Sponsored travel content from influencers on platforms like Instagram and YouTube has started to rebound after hitting rock bottom in April

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billionaires vacation

  • The amount of travel and tourism sponsored content from influencers has rebounded by 34% since bottoming out in April, according to a recent report from Izea, an influencer-marketing tech company.
  • Across the travel and tourism industry, sponsored content has been steadily increasing over the course of the past few months but has not returned to pre-pandemic levels.
  • While travel content has begun to make a comeback, influencers are still at the center of several controversies when it comes to sharing travel-focused posts and content that features them not following social-distancing guidelines.
  • Subscribe to Business Insider's influencer newsletter: Influencer Dashboard.

Travel is still out of the picture for many Americans as the coronavirus pandemic continues to spread and affect millions of people.

But for some influencers, sponsored-content opportunities related to tourism and travel are rebounding after hitting rock bottom in April, according to a recent report from Izea, an influencer-marketing tech company.

In the first few months of the pandemic, many travel-focused influencers saw their trips, sponsorships, and brand deals canceled or postponed. Their careers faced new unknowns, and some creators pivoted to at-home content categories, such as fitness, cooking, and lifestyle.

"I focus on luxury travel, and that is definitely not what people were thinking about in mid-to-late March and in all of April," Christina Vidal, an influencer, told Business Insider in May

But as the months have passed, travel has slowly picked back up (though it's still well below pre-pandemic rates) as some restrictions are eased. On August 6, the US State Department lifted its "do not travel" advisory, which had encouraged citizens to avoid international travel since March 19.

As more cities navigate reopening this summer, travel and tourism brands are looking to influencers to ease customers back in through social-media marketing. That has meant an increase in sponsored content.

According to the Izea report, the amount of travel and tourism sponsored content had increased 34% in July from its low in April (which was down 66% from March). The report looked at over 520 million pieces of social content from over 4.5 million influencers between August 2019 and July.

Here is the full chart from Izea:

IZEA August Travel Report

Izea also said that within the travel and tourism sector, hotels were seeing "the largest increase in sponsored content volume since hitting bottom" in April and had seen an increase in engagement rates.

Airline content, however, had lagged and seen a spike in "negative sentiment" around its shared posts.

Influencers have been at the center of several controversies for promoting travel and not following social-distancing guidelines

But the increase in travel content from influencers has also brought controversy.

In June, Clubhouse BH (a TikTok influencer group based in California) launched a "travel house" named Clubhouse Explore with a three-part video series documenting a trip of 16 influencers to Tulum, Mexico.

"Have y'all forgot about the pandemic?" one user commented on a Clubhouse Instagram post.

"So are influencers like immune to coronavirus?" another commenter wrote on one of its YouTube vlogs.

Clubhouse manager Chris Young said one fitness brand decided to not renew a contract with a Clubhouse influencer after the trip, though he said he didn't consider the trip a mistake.

Other travel influencers, like Sarah Dandashy (@askaconcierge on Instagram), have also continued to travel and share content on their feeds.

"Some people think it's too soon to travel; others question if it's ethical to act like all is normal when things are not normal," Dandashy told Business Insider earlier this month. "But generally, I find that people are really looking to those individuals who are traveling now to get a sense for what it's like."

Besides traveling, some influencers have been criticized for throwing and attending parties in Los Angeles and not following social-distancing guidelines.

For more about how the influencer marketing industry is evolving as a result of the pandemic, read these Business Insider stories:

Join the conversation about this story »

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Why brands like Anheuser-Busch are taking more advertising in-house

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Hi! Welcome to the Insider Advertising daily for August 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today's news: Marketers bet on in-housing, how much adtech companies pay employees, and sponsored content for travel brands returns.


carlos brito

Big brands like Anheuser-Busch and Verizon are taking more of their advertising in-house amid the pandemic, and it's adding to the troubles of struggling ad agencies

Read the full story here.


the trade desk

Adtech salaries revealed: How much The Trade Desk, Roku and others pay employees, from software engineers to product managers

Read the full story here.


Travel

Sponsored travel content from influencers has rebounded 34% from its April low. But controversy has come with it.

Read the full story here.


More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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The unannounced Xbox Series S has been leaked by Microsoft's own controller boxes, and a holiday 2020 release is rumored

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Xbox Series X

The Xbox Series S, an unannounced version of Microsoft's next generation Xbox, was inadvertently revealed by never-before-seen Xbox controllers found in the US. Ads offering the controllers for sale appeared on the website OfferUp and reporters for The Verge verified the device as genuine.

Packaging for a white version of the next generation Xbox controller said it was for use with the "Xbox Series X/S " as well as the Xbox One, clearly indicating that two new Xbox consoles are in production. The Xbox Series X, which Microsoft unveiled in December 2019, has only been seen in black so far.

Microsoft has yet to officially confirm the existence of the Xbox Series S, and the Xbox Series X is still awaiting an exact release date, so it's unclear why controllers for the next gen consoles are already being sent to stores.

Microsoft's Xbox Series X is set to launch during the holiday season, replacing the company's flagship Xbox One X console. Microsoft has been solely promoting the arrival of the Series X for months but rumors have long suggested that the company was working on a more affordable, though less powerful console without a disc drive to launch alongside the Series X.

Sony has already confirmed that it will launch the PlayStation 5 this fall with a "digital edition" that omits the console's disc drive. It's presumed that the digital PS5 will be cheaper, but both Sony and Microsoft have yet to release pricing details for their upcoming consoles.

Microsoft adopted a multi-tiered pricing strategy for Xbox consoles with the Xbox One X and Xbox One S in 2017. In July 2020, Microsoft confirmed that Xbox One X and Xbox One S All-Digital consoles would be ending production, though the Xbox One S will remain in production.

Games designed for the Xbox Series X and Xbox Series S will continue to work with all versions of the Xbox One thanks to a feature Microsoft is calling Smart Delivery. Smart Delivery provides the appropriate digital version for whichever Xbox console is being used by the player, so they'll have the best possible quality for their machine.

Xbox Series S specs

The Xbox Series X was codenamed Project Scarlett during development, while Microsoft's weaker console was reportedly codenamed Lockhart. The more powerful Scarlett was said to target 60 frames per second at 4K resolution for Xbox games, while Lockhart targeted 60fps at 1440p.

Months later, it seems likely that Lockhart has become the Xbox Series S, though the console's technical specifications haven't been confirmed. We'll update this section with more details once they're announced.



Xbox Series S price and release date

Pricing and specific release date details for the Xbox Series S and Xbox Series X are unknown, but rumors suggest that Microsoft will provide more information on the consoles during an August showcase. The Xbox Series X is expected to arrive this fall, and it's possible that the Series S will launch alongside it.

Microsoft is planning the official launch of its mobile video game service, Project xCloud, on September 15 and several third-party controllers and peripherals are set to release on the same date.



A California judge ruled that Uber and Lyft have to classify their drivers as employees, not contractors (UBER, LYFT)

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  • Uber and Lyft will have to treat their California drivers as employees rather than independent contractors, a judge ruled Monday.
  • The two companies were sued by the California attorney general to enforce a new labor law passed earlier this year by the state that requires gig workers to receive the same benefits and treatment as full-time employees.
  • Uber and Lyft both plan to appeal Monday's ruling. The companies have argued that reclassifying drivers as employees could wreak havoc on their businesses.
  • Visit Business Insider's homepage for more stories.

Uber and Lyft have to treat their California drivers as employees rather than independent contractors, a California judge ruled Monday.

The ruling, first reported by Bloomberg, would force the companies to provide legally mandated benefits, including health insurance and sick leave to drivers.

The California state legislature passed a law this year known as AB5 that requires gig-work employers to extend more benefits to workers. Both Uber and Lyft faced a lawsuit from California Attorney General to enforce the law after they denied that drivers classify as employees.

Several other California agencies joined that lawsuit against the two companies, arguing that they were "willfully misclassifying" drivers to avoid paying higher wages. Rideshare Drivers United, a driver advocacy group, claims that Uber and Lyft owe more than $1.3 billion in payments to drivers in California pursuant to AB5.

Driver advocacy groups that supported AB5 heralded Monday's ruling as a victory.

"If the pandemic has shown anything, it's that all workers deserve affordable health insurance, paid sick leave, a minimum wage, overtime pay, and access to a social safety net. Today's ruling means Uber and Lyft must put an end to their lawless actions that deny benefits and protections to drivers who urgently need them," Uber driver Mekela Edwards, a member of driver advocacy group We Drive Progress, said in a statement to Business Insider.

The two companies plan to appeal the ruling, which they said would put a strain on their revenue and potentially force them to shut down their apps in the state. San Francisco Superior Court Judge Ethan Schulman paused the injunction on Monday's ruling for 10 days to give the companies time to appeal.

Californians will vote on a ballot initiative in November that would explicitly classify app-based drivers contractors rather than full-time employees if passed.

In a statement to Business Insider, a Lyft spokesperson said the company believes that most drivers would prefer to be designated as independent contractors.

"Drivers do not want to be employees, full stop. We'll immediately appeal this ruling and continue to fight for their independence. Ultimately, we believe this issue will be decided by California voters and that they will side with drivers," the spokesperson said.

An Uber spokesperson said in a statement to Business Insider that the company plans to appeal the ruling.

"The vast majority of drivers want to work independently, and we've already made significant changes to our app to ensure that remains the case under California law. When over 3 million Californians are without a job, our elected leaders should be focused on creating work, not trying to shut down an entire industry during an economic depression," the Uber spokesperson said.

Uber CEO Dara Khosrowshahi has publicly acknowledged that drivers suffer from a lack of benefits, but asserts that drivers benefit from the flexibility afforded by independent contractor status. Khosrowshahi argued in a New York Times op-ed Monday that lawmakers should require gig work employers to provide some benefits to workers, but not the full benefits associated with full-time employees.

"Our current employment system is outdated and unfair," Khosrowshahi wrote. "It forces every worker to choose between being an employee with more benefits but less flexibility, or an independent contractor with more flexibility but almost no safety net."

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An outspoken Tesla critic and short-seller is suing Elon Musk, alleging he defamed him by saying the Tesla short 'almost killed' Tesla employees (TSLA)

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  • An outspoken Tesla critic and short-seller, Randeep Hothi, is suing Elon Musk, alleging Musk defamed him when he said Hothi "actively harassed" and "almost killed Tesla employees."
  • Musk made the comments in an email to Aaron Greenspan, the founder of law transparency site PlainSite, who then posted screenshots of the messages to Twitter. Hothi claims Musk should have realized the statements would be made public. 
  • The comments stemmed from an incident April 2019 in which Hothi visited Tesla's Fremont factory and was confronted by a security guard. Tesla claimed in a restraining order it filed against Hothi that he clipped an employee with his car. 
  • Tesla eventually dropped the suit when it was unwilling to provide evidence that Hothi had been harassing its employees. 
  • Musk has openly voiced distaste for short-sellers like Hothi and has rallied against the practice for years, even going so far as to sell Tesla-branded short shorts on the company's online store.
  • Visit Business Insider's homepage for more stories.

An outspoken Tesla critic is suing Elon Musk after Musk said he "almost killed Tesla employees."

Randeep Hothi, a graduate student at the University of Michigan and Tesla short seller who goes by @skabooshka on Twitter, filed suit against Musk earlier this month, claiming Musk had defamed him in an email and injured his reputation. 

The suit was filed in regard to an email Musk sent to Aaron Greenspan, who operates a law transparency site called PlainSite. In response to questions from Greenspan about Musk's history of speaking out against Tesla critics and whistleblowers, Musk mentioned Hothi by name, saying he had "actively harassed" and "almost killed Tesla employees."

"What was a sideswipe when Hothi hit one of our people could easily have been a death with 6 inches of difference," Musk wrote, according to the suit. 

Screenshots of the exchange were posted on Twitter, which Hothi says led to an "onslaught" of harassment accusing him of being "a liar, a murderer, a terrorist, and a deranged maniac." Hothi claims in the suit that Musk knew or should have known his statements would be made public. 

Hothi claims he has and will suffer a loss of wages and business opportunities as a result of Musk's statements and is seeking unspecified damages. 

A spokesperson for Tesla did not immediately respond to Business Insider's request for comment. 

The suit is the latest development in an ongoing battle between Hothi and Tesla, and part of Musk's years-long war with short-sellers. Musk publicly despises short-sellers, investors who attempt to profit by betting on Tesla stock taking a dive in value. He has frequently railed against the practice, taunting those who engage in it with actual pairs of shorts, even going as far as to produce Tesla-branded, red, satin short shorts and selling them in Tesla's online store. 

Tesla Fremont factory

A yearslong clash

The issues between Hothi and Tesla appear to date back to at least 2018, when Hothi took pictures of a tent being erected at Tesla's Fremont facility, which the company used for production of the Model 3. After posting the photos on Twitter, Hothi claims in the suit that Musk and Tesla investigated Hothi and took down his license plate number. 

In February 2019, Hothi visited Tesla's sales center at its Fremont facility. According to Hothi's suit, it was an "attempt to gather information about Model 3 production." He claims Tesla recognized his license plate and sent a security guard to confront him. 

In a third incident two months later, Hothi says he photographed a Tesla vehicle with roof-mounted cameras used for capturing video and audio for the company's autopilot feature. Tesla employees inside the car recorded Hothi's plates and informed Musk.  

The incidents led Tesla to file a restraining order against Hothi, which claimed that Hothi had hit the security guard with his car at Tesla's Fremont factory and had endangered those driving the Tesla car by "swerving dangerously close to the vehicle." 

The suit also claimed that Hothi had trespassed on Tesla property multiple times. In 2018, an Arlo security camera was found mounted on a utility pole at Tesla's Fremont plant, which the company discovered was registered to the name Skabooshka, Hothi's Twitter handle. In early 2019, the company discovered another security camera and later observed someone driving a car registered to Hothi's father coming to collect the camera, according to the suit. 

But Tesla dropped the suit last year after a judge ordered the company to provide evidence to back up its claims. Though the company said at the time that it had video and audio evidence that would prove its claims, providing it to the judge would have subjected Tesla employees to an invasion of their privacy.

Animosity between Hothi and Tesla appeared to die down until Hothi's defamation suit was filed on August 4. And while the suit is the latest escalation in the clash between him and Tesla, it's not Musk's first time being accused of defamation.

In 2018, a British cave diver named Vernon Unsworth sued Musk over a tweet in which Musk called him a "pedo guy," which Unsworth's lawyers said was widely interpreted as an accusation of pedophilia. Unsworth, who aided in the rescue of a Thai soccer team trapped in a flooded cave, had criticized Musk's offer of a "mini-sub" to assist with the rescue, calling it a "PR stunt" and telling Musk he could "stick his submarine where it hurts."  A jury ruled last December that Musk was not guilty of defaming Unsworth.

SEE ALSO: A history of the rivalry between Elon Musk and Jeff Bezos, 2 of the world's most powerful CEOs who have been feuding for over 15 years

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Here are 10 companies experts think Microsoft could try to acquire, including Slack, Twilio, and VMware (MSFT)

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While Microsoft's bid to acquire viral video app TikTok's US operations may have come as a surprise, there are a few other big deals that industry-watchers think are a little more predictable. 

Business Insider compiled a list of companies analysts say Microsoft could try to buy, based on which buys could bolster key Microsoft businesses such as its Microsoft 365 suite of business software applications, Azure cloud computing business, or Dynamics customer relationship management software.

It's worth noting most of the companies on the list cost significantly more than Microsoft has ever paid to acquire any company. Microsoft's largest acquisition to date was its LinkedIn deal worth $26.2 billion.

Morningstar analyst Dan Romanoff named big companies like Twilio and Docusign as potential targets, for example, but said he generally expects Microsoft to stick mostly to smaller deals.

"I would really expect [Microsoft] to continue to do deals at $1 [billion] or less that generally won't mean much to casual observers," he said, "but will serve to add important functionality to one of its existing product areas."

Here are 10 companies, aside from TikTok, that experts say Microsoft could acquire:

Mmhmm

Valuation: Unknown

Mmhmm is building an app intended to allow people to virtually share their screen in a video call and remain in the picture at the same time, as Business Insider's Katie Canales writes, and was founded by by ex-Evernote CEO Phil Libin.

The company is still very young, and just raised $4.5 million from investors including Sequoia Capital and cofounders of Instagram, Twitter, and Eventbrite.

Creative Strategies analyst Carolina Milanesi thinks Mmhmm could be a good acquisition target for Microsoft to build out its popular Teams workplace chat app and "help with the huge number of kids who like to do videos while playing Minecraft."



LoopUp

Market cap at the time of this writing: $125.33 million (trades on the London Stock Exchange)

LoopUp offers a subscription-based conference and remote meeting service. Raul Castanon-Martinez, a 451 Research analyst, told Business Insider the London-based company could help Microsoft bolster its Teams communications app.

"Microsoft has been on the offensive in the past few years looking to counter the challenge from emerging [software as a service] providers such as Slack and Zoom that have disrupted the communications and collaboration space," Castanon-Martinez said. "A key area that could support this strategy is to expand the telephony capabilities in Teams."

LoopUp recently launched a Microsoft Teams integration, and Castanon-Martinez said Microsoft could acquire the company to compete against key industry players like Cisco and RingCentral.

 



Superhuman

Valuation: $270 million as of June 2019, per PitchBook

Superhuman builds an app intended to help users empty their inboxes in what it bills as "the fastest email experience ever made." Unlike most other email apps, it's not free — rather, it requires a $30/month subscription to use. In return, users get access to all kinds of email decluttering tools, including a conversational view that makes email look like a text message, as well as powerful keyboard shortcuts.

Creative Strategies analyst Carolina Milanesi said Superhuman could help Microsoft "modernize" its Outlook email app.



Dropbox

Market cap at the time of this writing: $9.62 billion

Dropbox builds a popular cloud-based file storage service. Microsoft already has a similar service with its OneDrive – but it wouldn't necessarily be acquiring Dropbox for its features.

"With over 500 million users, Dropbox doesn't necessarily add volumes to its current OneDrive capabilities, but it brings an enormous loyal user base and its revenues with it," Futurum Research analyst Daniel Newman said.



Slack

Market cap at the time of this writing: $16.96 billion

Popular corporate workplace chat app Slack is a big competitor to Microsoft's own chat app Teams.

"Teams has exploded and Slack has floundered a bit," Futurum Research Daniel Newman told Business Insider. "[Microsoft] could acquire it to grow its base, enhance Teams and block Zoom from becoming more directly competitive to the full [Microsoft] Teams suite."

Still, there's a lot that makes a Slack acquisition appear unlikely. There seems to be bad blood between the two and tensions could be rising after Slack recently filed an antitrust complaint against Microsoft in the European Union. Not to mention that acquiring Slack might attract the wrong kind of attention from lawmakers amid broad antitrust scrutiny of the entire industry.

Meanwhile, Amazon's cloud business Amazon Web Services and Slack just inked a big partnership, perhaps indicating that the two are cozying up.



Crowdstrike

Market cap at the time of this writing: $20.95 billion

Microsoft could buy cybersecurity company Crowdstrike, RBC Capital Markets said in its 2020 software outlook report, and combine the company's products with its own to provide security to customers of all sizes, from small businesses to large enterprises.

RBC in the report published in January said Microsoft could sell the combined security product on its own or as a bundle through the company's Office 365 cloud-based suite of productivity tools. Microsoft's security spending, RBC noted back then, has reached $1 billion annually.

RBC analyst Alex Zukin confirmed the firm still believes Crowdstrike is a potential Microsoft acquisition target as of August. "Generally we think the company remains a very keen and opportunistic acquirer of very high quality assets at compelling price points," he told Business Insider.

Microsoft, for its part, has recently taken big steps to renew its push into the cybersecurity market, positioning itself to take advantage of the boom in remote work by helping to provide tools to help secure and manage a distributed workforce.



Twilio

Market cap at the time of this writing: $37.29 billion

Twilio builds a cloud communications platform intended help developers write apps that can send text messages and make phone calls.

"Twilio makes a lot of sense because it is broad based with a seemingly endless array of use cases," Morningstar analyst Dan Romanoff told Business Insider.

Microsoft could add "name brand" acquisition targets such as Twilio, Romanoff said, to its Microsoft 365 suite of business software applications, Azure cloud computing business, or Dynamics customer relationship management software.

But with Twilio valued so richly at about $37 billion, Microsoft would likely have to pay a hefty price for Twilio. "It's hard to imagine MSFT doing a deal that big," Romanoff said.

Twilio has been a favorite among analysts' potential Microsoft picks. RBC Capital Markets in a report earlier this year said that Twilio would be a good buy for Microsoft in order to embed Twilio's voice, messaging and email communication into Microsoft's consumer and business applications — and bring along the more than 7 million developers who use Twilio.

Piper Sandler said around the same time Microsoft could acquire Twilio could enhance Microsoft Azure's developer ecosystem. Piper Sandler did not respond to a request about whether their view of a potential Twilio acquisition has changed since January.



DocuSign

Market cap at the time of this writing: $39.58 billion.

DocuSign helps companies sign and manage agreements electronically.

It's one of the companies Morningstar analyst Dan Romanoff says Microsoft could acquire and add to existing businesses such as Microsoft 365 suite of business software applications, Azure cloud computing business, or Dynamics customer relationship management software.

"DocSsign makes some sense also given the greenfield opportunity and DocuSign's broad appeal," Romanoff told Business Insider.

But the price to acquire DocuSign would be steep and likely more than Microsoft wants to spend on acquisition of this kind. Romanoff expects Microsoft will mostly do deals for less than $1 billion.



Workday

Market cap at the time of this writing: $42.55 billion

Workday's human resources and financial management platform is used by 50 percent of Fortune 500 companies, according to RBC Capital Markets 2020 software outlook report.

Buying Workday would "provide [Microsoft] entry into what we believe is going to be the most durable cloud growth market outside of the public cloud," which it said is cloud enterprise resource planning. 

Analysts at Piper Sandler agreed earlier this year that Workday could be a potential acquisition market as Microsoft only has less than 5% of the so-called "human capital management" market that Workday is in.

RBC analyst Alex Zukin confirmed the firm still believes Workday is a potential Microsoft acquisition target as of August, but Piper Sandler did not respond to a request about whether its analysts still see the potential for a deal happening between the companies.



VMware

Market cap at the time of this writing: $60.49 billion

Dell is considering "a potential spin-off of its 81% ownership" of VMware, the software giant it bought in 2015 through a merger with EMC.

Futurum Research analyst Dan Newman said Microsoft could consider swooping in and acquiring VMware.

"With hybrid cloud being hot and VMware being one of the most utilized software suites to bridge on-prem and cloud, this could be a game changer for Azure and its hybrid cloud ambitions," Newman told Business Insider.

VMware could be valued as much as $100 billion in a potential acquisition, Newman said, so "there won't be a lot of suitors." 

The future of VMware is a hot topic, with Business Insider's Ben Pimentel reporting that it could be a good fit for Amazon, IBM, Oracle, or Google, too.




An internal Facebook audit reportedly shows QAnon groups have millions of members, but some employees who ran the investigation fear the company won't take any action (FB)

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  • As part of an internal investigation probing communities with potential ties to violence on its site, Facebook found millions of followers across thousands of groups associated with the far-right fringe conspiracy theory QAnon, per an NBC News report.
  • However, some Facebook employees fear the company won't take the necessary action against the 3 million online QAnon group members, according to internal documents viewed by NBC News. 
  • The employees also expressed concern that QAnon's presence on the popular social network might influence the upcoming 2020 presidential election.
  • Facebook has received pushback for its hands-off approach to content moderation in the past. It also isn't the only social media firm that has cracked down on QAnon content recently — Twitter and TikTok have also made similar strides.
  • Visit Business Insider's homepage for more stories.

Facebook reportedly led an internal investigation into QAnon, which turned up evidence that the conspiracy theory may have reached millions of users, through thousands of groups on the platform. 

Internal company documents viewed by NBC News show that Facebook's scrutiny of QAnon's spread was just one aspect of a broader scan of communities on the platform with possible ties to violence, including "militias and other violent social movements."

The investigation into the communities was launched to help Facebook in deciding how to address QAnon's presence on the platform. Per the report, one option could be for the social media firm to avoid amplifying QAnon group pages in its recommendations reel. The company could also ban advertising associated with the far-right movement.

One finding in the preliminary report showed 185 ads for merchandise and demonstrations that were "praising, supporting, or representing" QAnon, according to NBC News, which, over a 30-day period, turned $12,000 into the company's pockets and generated 4 million impressions.

But anonymous Facebook employees involved in the investigation told NBC News they don't think the company will implement outright bans of QAnon groups and will instead respond instead with weaker actions. The employees reportedly also said that there is concern at the company over how much influence QAnon's Facebook presence could have on the upcoming 2020 presidential election.

Since Facebook's Groups feature has been used to form a broad range of communities, but it's also served as a meeting ground for radical groups, including QAnon supporters, as NBC News notes.

In an emailed statement to Business Insider, a Facebook spokesperson said, "enforcing against QAnon on Facebook is not new: we consistently take action against accounts, Groups, and Pages tied to QAnon that break our rules. Just last week, we removed a large Group with QAnon affiliations for violating our content policies, and removed a network of accounts for violating our policies against coordinated inauthentic behavior. We have teams assessing our policies against QAnon and are currently exploring additional actions we can take."

QAnon is a far-right movement whose members support the unfounded belief that a secret coalition of powerful figures is targeting President Donald Trump. QAnon members are largely supporters of the president and have circulated disproven theories in the past surrounding President Barack Obama and former Secretary of State Hillary Clinton, including that they practice Satanism and are involved in a global pedophilia ring. 

Facebook has faced scrutiny over its laissez-faire approach to content moderation, and employees have raised concerns about it in the past. Just last week, Facebook also said it removed a QAnon group page that had more than 200,000 members after it found they were "repeatedly posting content that violated our policies."

Facebook isn't the only social media company that has cracked down on QAnon content. Twitter said in July that it was zeroing in on "so-called QAnon activity" and reportedly removed 7,000 accounts associated with content pertaining to the movement. TikTok disabled two popular hashtags associated with QAnon in late July as well.

The FBI has also warned that conspiracy theories pose domestic terrorism threats. The bureau identified how an individual's belief in conspiracy theories or hoaxes may have or did result in violence, citing the Tree of Life synagogue shooting and the QAnon conspiracy.

You can read the full report on NBC News here.

SEE ALSO: What is 'QAnon'? Understanding the far-right conspiracy movement embraced by Trump supporters that originated on 4chan.

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TELECOMS AND VIRTUAL REALITY: How telecoms can move beyond connectivity and up the VR value chain to grab a slice of the $24 billion revenue opportunity by 2026

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While VR headset adoption has lagged behind expectations due to technical issues, the market is now on the cusp of a transformation thanks to the promise of 5G.

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The new standard's technical capabilities, like low latency, lightning-fast speeds, and support for edge computing, will help VR overcome the barriers that have inhibited its adoption. As a result, explosive growth in the VR market is expected to coincide with the rollout of 5G networks. 

As the chief growth engine for the VR market, telecoms have an opportunity to monetize the immersive tech beyond simply providing the connectivity for it.

Since the VR market is still relatively nascent, early moving telecoms have an opportunity to step in and revolutionize the VR monetization paradigm before the technology is mainstream. Network operators have a particular advantage in becoming VR solution creators and enablers because they have early access to 5G networks. That gives them a head start on prototyping 5G-dependent VR hardware, content, and services. Telecoms that pursue this route have a significant opportunity: By 2026, the annual revenue for telecoms as solution creators for the immersive technology segment is expected to reach $24 billion, per Ericsson. 

In Telecoms and Virtual Reality, Business Insider Intelligence examines how telecoms can expand beyond connectivity to become solution creators in the VR ecosystem. The report explores how telecoms will play a pivotal role in advancing the VR market, identifies what's to be gained for telecoms that move up the VR value chain, and explores emerging VR monetization models. 

Here are some of the key takeaways of the report: 

  • Since content will remain a chief barrier to VR uptake, telecoms should drive value beyond connectivity in the VR ecosystem by expanding to become solution creators. 
  • Creating VR solutions can help operators stay ahead of the digital revolution as convergence reshapes the industry and become more attractive partners for enterprises. 
  • As 5G spreads and the VR ecosystem takes off, new monetization models will become possible for telecoms as well — like the solutions enabler model.

In full, the report: 

  • Examines how 5G connectivity will help VR reach its potential. 
  • Explores how telecoms can move up the VR value chain. 
  • Identifies consumer and enterprise VR use cases that present the largest opportunities in the near- to mid-term.

Interested in getting the full report? Here's how to get access:

  1. Purchase & download the full report from our research store. >> Purchase & Download Now
  2. Sign up for Connectivity & Tech Pro , Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of connectivity, delivered to your inbox 6x a week. >>Get Started
  3. Join thousands of top companies worldwide who trust Business Insider Intelligence for their competitive research needs. >>Inquire About Our Enterprise Memberships
  4. Current subscribers can read the report here.

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Silicon Valley scooter startup Bird bet big on Paris and lost to rivals. Insiders are betting on consolidation.

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  • Electric scooter unicorn Bird lost tender processes to run scooter rentals in two key European cities: Paris and Lyon.
  • Bird has raised more than $600 million to date, but its growth has been complicated by the emergence of copycat rivals, the coronavirus, and regulators limiting the number of scooter operators in their cities.
  • The loss of Paris is a major setback for the company in Europe, and if rivals continue to win tender processes in other cities, Bird may be forced to buy its way to victory.
  • "Consolidation through M&A is the only path forward in the industry," former Lime executive Noa Khamallah said. "I expect investors to back Bird on M&A but they need to be on the ground in key markets."
  • Visit Business Insider's homepage for more stories.

In July 2019, Bird CEO Travis VanderZanden visited Paris and announced the electric scooter company could bring 1,000 jobs to the French capital

VanderZanden stated at the time that the Santa Monica-based startup would make Paris its "second home."

The startup had been operating in Paris since 2018, and Bird executive Patrick Studener said at the time that Paris and France more broadly were key markets for the company.

Their ebullience was understandable.

Bird had raised $418 million in venture capital and was about to hit a $2.5 billion valuation.

It was primed to dominate the emerging electric scooter market, just as Uber had created and dominated the ride hailing market. VanderZanden himself previously been a growth exec at Uber and his new company was borrowing many of his old employer's tactics.

But a year on, Bird has been booted from its "second home." Industry sources say it may be forced to acquire one or several of its rivals to try and bolster market share.

Bird lost tender processes in the French cities of Paris and Lyon within the space of a few months in 2020

Like other parts of the economy, Bird's business has been badly impacted by the coronavirus, and the company has laid off hundreds of staff. It halted operations in six US cities as well as 21 European markets, including Barcelona, Berlin, Munich, and Paris in response to the virus. 

As VanderZanden made his remarks last summer, Paris authorities simultaneously decided that the chaos caused by the 12 different scooter operators renting out vehicles on its streets needed to be curbed.

The city announced a tender process to allow just three companies to operate rentals. In late July, Business Insider revealed that Bird had lost the tender to its rivals Lime, Tier, and Dott.

It was a setback, given Paris is the gateway for US scooter companies into Europe.

"Paris is the Valhalla of mobility," Noa Khamallah, a former executive at Lime and Voi and now senior vice president and cofounder at scooter charging startup Charge, told Business Insider. "It's the number one European market for micro-mobility with the most trips per vehicle and the most revenue, now the city is also widening bike lanes and reducing car traffic."

Traditionally, London would be the first key European market for any US startup looking to expand onto the continent. But until very recently, the UK has been a no-go zone for electric scooters thanks to draconian laws banning them from public streets and pavements.

One former Bird employee in Europe, who wished to remain anonymous, told Business Insider that "Paris was Bird's number one target in Europe and [it] had always fixated on the continent's most lucrative market."

Bird declined to comment but a source close to the company admitted that the decision was a disappointment for the startup. Paris alone, with its 5,000 scooters, won't make or break the company but the failure was hard to take. 

Another sore loss, after pouring serious resource into Paris, was the Lyon tender process. Lyon announced on July 31 that two smaller European rivals to Bird, Dott and Tier, had won its tender process.

"The loss in Paris hurts a bit yes, but add Lyon on top of that and it puts Bird in a tough spot versus Lime, they operate in the same markets and now Lime has an advantage," Charge's Khamallah said.

Bird may need to strengthen its presence through acquisitions

Bird still has a strong presence on the continent, and can boast a victory over its rivals as the only scooter operator to be running a scheme in London. It also won a tender to operate in the French city of Marseille in October.

Still, other cities will hold tender processes — such as Rome and Amsterdam — and the results from France suggest Bird's arsenal of cash may not be that much help in the lobbying process.

In just three years since founding, US companies Bird and Lime have raised $623 million and $925 million respectively while smaller, newer European competitors Tier and Voi have raised $131 million and $168 million each, per Crunchbase.

"Consolidation through M&A is the only path forward in the industry," Khamallah said. "I expect investors to back Bird on M&A but they need to be on the ground in key markets."

Bird declined to comment on possible acquisitions. 

One possible option could be to attempt to buy one of the European competitors who won in Paris.

Uber-backed Lime is off the table, but a move for Dott or Tier is more likely. Bird declined to comment on potential acquisitions and a company source indicated a move was not currently on the table. 

Bird has form, having bought European company Circ for an undisclosed fee in January 2020.

Paul Asel, managing partner at NGP Capital and an investor in Lime, previously told Business Insider that Paris' decision to limit operator numbers would likely set the stage for only two or three companies operating in Europe going forward.

It might be one way to put Bird's fundraising to good use.

SEE ALSO: Swedish e-scooter startup Voi wins exclusive rights to operate in 2 UK markets, edging ahead of rivals

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NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence

Check out the pitch deck remote employment startup Omnipresent used to close $2 million from investors in 6 weeks

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Omnipresent

  • Omnipresent, a platform providing a "one stop shop" for remote employment, has raised $2 million in seed funding from investors including Playfair Capital and Episode 1.
  • It plans to use the money to quadruple the amount of countries it operates in to 80 by the end of 2020.
  • Omnipresent set out to raise in March and closed within six weeks, as investors looked to take advantage of the long-term shift towards remote working. 
  • We got an exclusive look at the pitch deck Omnipresent used to bring investors on board. 
  • Visit Business Insider's homepage for more stories.

Omnipresent, a "one stop shop" for remote employment, has raised a $2 million seed round led by investors Playfair Capital and Episode 1.

The pandemic is creating a long-term shift towards flexible working that is likely to mean many more small-and-medium-sized businesses need to navigate employment relationships with remote workers across multiple jurisdictions

Omnipresent helps these companies sort out payroll, taxes, and benefits, as well as employment contracts for their remote workforce.

"Running a global business, one that spans multiple different geographies and jurisdictions, is a real bureaucratic mess," cofounder Matthew Wilson told Business Insider. "We're cutting away all that complexity for our customers using a combination of legal, operational, and financial infrastructure, in addition to an end-to-end software platform."

Cofounders Wilson and Guenther Eisinger, an ex-Austrian special forces agent, started Omnipresent after meeting through startup accelerator Entrepreneur First in November 2019. 

They set out to raise the $2 million seed round remotely in March just as countries went into lockdown, after raising a pre-seed round from Entrepreneur First in January.

High investor interest meant they closed in just six weeks.

"We were really convinced that there was going to be this longer-term shift towards remote working [because of] some of the macro trends around the increased competition for talent in the tech centers and the increased quality of communication and ways of working for remote teams," says Wilson.

But, shifts in working behaviour from COVID-19 have turbocharged the startup's growth.

Wilson adds: "It's obviously been massively accelerated over the last few months with a huge behavioral shift being forced on a lot of companies."

The money from the seed round will be used to quadruple the number of countries the startup operates in to 80 by the end of 2020, giving it "almost twice as much coverage" as the other players in the space, says Wilson.

Omnipresent is a more affordable option than incumbent employment infrastructure platform, and a more complete offering than other startups that have emerged this year, he adds.

Here's the (redacted) pitch deck that Omnipresent used to bring new investors on board:



Omnipresent



Omnipresent



Omnipresent



Omnipresent



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Omnipresent



It's time to implement a 4-day workweek, Andrew Yang says. The pandemic has made it important now more than ever.

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Andrew Yang

  • Former Democratic presidential candidate Andrew Yang told Business Insider that the US is past due on implementing a four-day workweek to better accommodate American workers.
  • As health experts project that life as we know it may not return until next year, Yang told Business Insider in an interview that a four-day workweek could be imperative now more than ever.
  • "It would help get us off of this hamster wheel that we're on right now, where we're all sort of racing against the clock in service of this like giant capital efficiency machine," Yang said. "And the race is driving us all crazy."
  • "All of the key drivers that make your business a more successful business will improve as a consequence of this strategy," Andrew Barnes, co-founder of the nonprofit platform 4 Day Week Global told Business Insider.
  • Two company founders attested to Barnes' assessment, saying that not only will the company reap the benefits of the policy, but employees will experience a better work-life balance as a result.
  • Visit Business Insider's homepage for more stories.

The coronavirus pandemic has forced some Americans to adjust to a lifestyle within the confines of their own homes.

As many employees (outside those deemed essential) work remotely, companies attempt to adapt their offices with safety precautions in mind — if they even have the intention of reopening them at all.

Former Democratic presidential candidate and entrepreneur Andrew Yang first floated the idea of implementing a four-day workweek in May to better accommodate working Americans in this time of uncertainty, citing the time and mental health benefits that employees can reap from a shorter workweek.

There's not one overarching definition for a four-day workweek. The Washington Post noted: "There are different models for the shortened week, some of which envision the same output condensed into fewer hours while others simply imagine longer hours spread over fewer days." Some see the benefit of a three-day weekend, while others mean a day is taken off mid-week.

For his part, Yang previously tweeted: "3-Day weekends are better than 2-Day weekends."

As health experts project that life as we knew it may not return until next year, Yang told Business Insider in an interview that a four-day workweek could be imperative now more than ever.

"It would help get us off of this hamster wheel that we're on right now, where we're all sort of racing against the clock in service of this giant capital efficiency machine," Yang said. "And the race is driving us all crazy."

One poll found that many Americans seem to agree — according to a June survey by The Harris Poll, 82% of employed Americans prefer to have a shorter workweek, even if it meant longer workdays.

Jacinda Ardern

The policy has become so popular in Finland that Prime Minister Sanna Marin called for workforces across the country to introduce a shorter workweek, in which employees would only work six hours a day, four days a week. In New Zealand, Prime Minister Jacinda Ardern proposed the policy as part of an economic recovery effort from the coronavirus pandemic.

Andrew Barnes, CEO of Perpetual Guardian, introduced a four-day workweek to his company in New Zealand in 2018.

Barnes is also the co-founder of the nonprofit platform 4 Day Week Global and author of "The 4 Day Week." He explained that "stress levels drop, creativity goes up, [and] team cohesion goes up" after implementing the policy.

"It's also part of what is making it so hard for so many workers to find a place in our workforce because our entire culture is so efficiency-obsessed that we are replacing workers with machines and software and math," Yang said of the US workforce. "So, to me, a four-day workweek is overdue. It would be immensely helpful to all of us."

Microsoft experimented with a four-day workweek last year at one of their subsidiaries in Japan in an effort to better recognize work-life balance, and the tech giant saw labor productivity jump 40% as a result of closing its offices every Friday in August, compared to the previous year.

"All of the key drivers that make your business a more successful business will improve as a consequence of this strategy," Barnes told Business Insider. "So actually, if you want to have a successful business, not doing this is actually the bigger issue."

"The world has now said, 'Actually, we have this great experiment called COVID-19,'" he added. "We're questioning how the world will work and shape going forward. Your biggest risk now is not getting ahead, because to get ahead of the curve, you got to introduce something like this."

Barnes, who is also an entrepreneur himself, explained that having a four-day workweek doesn't necessarily equate a three-day weekend. Instead, he said it should function to accommodate the time constraints of individual employees, while working toward the goal of accomplishing the company's tasks at hand.

"In our business, some people will take a day off. Some people will take two half days. Some people will work five days, but they will work compressed hours," he said. "So what we're talking about is a reduction in the working week. Not everybody comes out with a three day weekend. For some people, it is, but for a lot of people, actually, the last thing they want is to have a three-day weekend."

Since the onset of the pandemic, entrepreneur Robert Yuen, co-founder of software firm Monogram, said the shorter workweek has become "even more valuable now than it has been ever before."

Yuen has had a four-day workweek policy at the company since 2016. Aside from the productivity benefits of the policy, Yuen told Business Insider that working from home has blurred the line on work-life balance and that implementing a four-day workweek could go a ways to restoring that.

"When you're working from home, there's a little bit less of a barrier between when to stop and when to start," he said. "It's just a little bit murkier between work-and-life separation, just because you're not navigating to the office anymore, and your office might be your bedroom, or your office might be your kitchen now."

"So I think naturally most people are actually working more now than they have prior," he said. "Having a really dedicated mental break to kind of relax and recharge is even more central today than it ever was."

After having the policy for the last four years, Yuen said he "experimented and tried different ways of operating the 40-hour workweek," eventually finding a system that works best for his company.

"The first approach was like taking Fridays off, which I think is the natural way of thinking, like, 'Oh, we have a Friday off and have a long weekend every weekend," he said. "Well, we learned really quickly that that was not super ideal for productivity, like a three-day weekend is just really a long time away from work, which made Monday feel a lot harder to get back into rhythm."

"We finally landed on a really ideal situation ... where we take Wednesdays off — get two days on Monday and Tuesday, Wednesday off, and then Thursday, Friday," Yuen said, adding that the company also eventually shortened its week to a 32-hour workweek.

While it has worked well for his company, Yuen said he recognized that having such a policy is not a "one-shoe-fits-all scenario."

As with the coronavirus pandemic, which brought into sharp relief the jobs can be done at home and those that cannot — healthcare, the service industry, the gig-economy, retail — the four-day workweek likely has industry limitations.

"I think [shortened workweek] absolutely has impacts if you're in an industry that is hourly and you get paid per hour, and then all of a sudden, you've just lost eight hours of pay that you normally would get," Yuen said. "I can see that those types of industries having a struggle implementing a four-day workweek. I think we have to go case-by-case, company-by-company, and industry-by-industry to determine if this type of work fits."

Art Shectman, president and founder of Elephant Ventures, a software and data engineering company, began the trial period of a four-day workweek at the beginning of August.

In the few short weeks since trying out the shorter workweek in which Friday is the designated day off, Shectman said he found that working longer days to make up for the Friday hours has removed this "guilt and anxiety loop" from remote work, where he would have to take time out of the workday to tend to things at home, like taking care of his 9-year-old twin girls.

freelance freelancer remote working remotely typing

"There's like this cycle of guilt of having to pencil time out and the anxiety that the day is happening without you while you're punching the time out to take care of whatever you need to do," he told Business Insider. "When you remove that anxiety loop and the guilt loop later in the day, you get to stay in that productivity zone the whole rest of the day."

"And so, from a morale and mental-tax standpoint of accommodating just everything that normally happens with trying to work from home, it's been fantastic," he added.

Charlotte Lockhart, who co-founded "4 Day Week Global," emphasized that "as employers, we need to remember that we borrow people from their lives."

"What we learned was that different people want different types of time off, and therefore, we have to create a lifestyle that they can work productively, but still have appropriate time off, because our ability to work from home or some other place isn't necessarily uniform," she told Business Insider.

Yang recalled the models of British economist John Maynard Keynes, who, in 1930, predicted that technological change and the vast levels of wealth generated by this time would lead to a 15-hour workweek.

"He was correct about the level of wealth, but obviously incorrect on our work weeks, which have gotten longer, not shorter," Yang said. "So it's past time we head in the right direction and implement a four-day workweek, which would help us all."

Join the conversation about this story »

NOW WATCH: Inside London during COVID-19 lockdown

10 things in tech you need to know today

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Good morning! This is the tech news you need to know this Tuesday. Sign up here to get this email in your inbox every morning.

  1. An internal Facebook audit reportedly shows QAnon groups have millions of members, but some employees who ran the investigation fear the company won't take any action. The employees also expressed concern that QAnon's presence on the popular social network might influence the upcoming 2020 presidential election.
  2. A California judge ruled that Uber and Lyft have to classify their drivers as employees, not contractors. Uber and Lyft both plan to appeal Monday's ruling.
  3. An outspoken Tesla critic and short-seller is suing Elon Musk, alleging he defamed him by saying the Tesla short 'almost killed' Tesla employees. Musk has openly voiced distaste for short-sellers and has rallied against the practice for years, even going so far as to sell Tesla-branded short shorts on the company's online store.
  4. Uber CEO Dara Khosrowshahi has said gig economy companies should be required to establish 'benefits funds' for workers instead of treating them as full-time employees. Gig workers have called on companies like Uber to give gig workers more benefits that full-time employees receive, like health insurance. 
  5. Facebook is reportedly expanding its banking ambitions with a new division that will run all of the tech giant's payment projects, including Facebook Pay. According to a Bloomberg report, the new program will be called Facebook Financial, or F2, and will be run by David Marcus, the cocreator of the firm's Libra cryptocurrency project.
  6. LinkedIn and Pinterest backer Bessemer Venture Partners plans to establish a base in Europe for the first time, tempted by big exits such as Adyen, Spotify, and TeamViewer. One of the oldest venture capital companies in the US, Bessemer Venture Partners, plans to establish staff permanently in London as it looks to boost investment into Europe.
  7. Musicians are coming after Jeff Bezos over copyright concerns after the Amazon CEO told Congress he's not sure if Twitch pays royalties. Twitch, which Amazon acquired in 2014 for almost $1 billion, issues takedown notices for copyrighted music instead of licensing music.
  8. American Express is in advanced talks to buy SoftBank-backed lender Kabbage. The all-cash deal could value the closely held lender at as much as $850 million, including retention payments, Bloomberg reported.
  9. Silicon Valley scooter startup Bird bet big on Paris and lost to rivals, now it could be betting on consolidation. Bird has raised more than $600 million to date, but its growth has been complicated by the emergence of copycat rivals, the coronavirus, and regulators limiting the number of scooter operators in their cities.
  10. The unannounced Xbox Series S has been leaked by Microsoft's own controller boxes, and a holiday 2020 release is rumored. The Xbox Series S, an unannounced version of Microsoft's new video game console, has been revealed by the packaging for Microsoft's new Xbox controller.

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Facebook says it will now ban 'implicit hate speech' like blackface and anti-Semitic stereotypes

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facebook ceo mark zuckerberg

  • Facebook will now ban content that includes "implicit hate speech" like blackface or anti-Semitic stereotypes, the company announced Tuesday.
  • Facebook has faced mounting pressure from civil rights groups to ramp up its enforcement of anti-hate speech policies, culminating in an advertiser boycott last month over hate speech on the platform.
  • The company said Tuesday that it has been ramping up its artificial intelligence that detects hate speech — 95% of the hate speech it removed between April and June was detected by its AI.
  • Facebook will also undergo a quarterly third-party audit of its hate speech moderation starting in 2021.
  • Visit Business Insider's homepage for more stories.

Facebook is tweaking is community standards to ban "implicit hate speech" on its platforms, and will soon take down content in violation of the policy like blackface and anti-Semitic stereotypes.

Facebook has faced mounting scrutiny from civil rights groups in recent months over concerns about the spread of hate speech and misinformation on its platform. Under pressure from activists, dozens of advertisers joined a boycott of Facebook's ad platform in the past two months, likely costing Facebook millions in revenue.

The new policy is meant to remove offensive content that previously skirted Facebook's ban on hate speech and was made after consultation with outside experts, vice president of content policy Monika Bickert told reporters Tuesday. 

"This type of content has always gone against the spirit of our hate speech policy, but it can be really difficult to take concepts especially those that are commonly expressed in imagery and define them in a way that allows our content reviewers based around the world to consistently and fairly identify violations," Bickert said.

She added that the policy would not affect certain content with news value, like posts displaying a politician's use of blackface.

The company said on Tuesday that it has ramped up its artificial intelligence that detects hate speech — 95% of the hate speech it removed between April and June was detected by its AI, up from 89% in the first quarter of 2020, according to its latest transparency report.

It's also increased the volume of posts removed in the past quarter — Facebook removed 22.5 million posts for violating its community standards between April and June, up from 9.6 million in the first quarter of 2020.

But some of Facebook's content moderation has faltered due to working conditions under the COVID-19 pandemic. Because fewer human content moderators have been able to return to offices — and Facebook doesn't allow content moderators to work from home due to the nature of their work — the company took fewer actions on some categories in the past quarter. Those include self-harm and child exploitative content, vice president of integrity Guy Rosen told reporters Tuesday. 

Rosen added that, to address concerns about its content moderation, Facebook will now undergo a quarterly third-party audit of its hate speech moderation starting in 2021.

You can read Facebook's full transparency report for the second quarter of 2020 here.

SEE ALSO: A California judge ruled that Uber and Lyft have to classify their drivers as employees, not contractors

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See inside the Idaho factory where a company turns shipping containers into sustainable tiny homes

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IndieDwell_factory_COI 0017 2 (1)

  • IndieDwell builds modular, tiny homes that it sells to groups and organizations.
  • The company has a factory in Caldwell, Idaho, and a new factory opening soon in Pueblo, Colorado. 
  • It builds sustainable tiny homes for under-housed communities.
  • Visit Business Insider's homepage for more stories.

Tiny homes have often been proposed as an affordable housing solution, and some locales in the US have encouraged them as construction lags behind demand.

IndieDwell, a modular home company based in Idaho, is focused on the same goal. It makes one, two, and four-bedroom homes out of recycled shipping containers, partnering with communities or housing organizations to create affordable, mixed-income communities.

IndieDwell just opened a second factory in Pueblo, Colorado that will employ 160 people. The company says that it opens factories in areas where there are organizations to partner with, and communities in need of jobs, and it has plans to expand further. Current projects include housing for the homeless in San Jose, housing for people recovering from addiction in Colorado, and homes for veterans in Washington.  

IndieDwell gave Business Insider a look inside the original Idaho factory to see what happens inside a tiny home factory. Take a look here. 

SEE ALSO: These shipping containers unfold into $50,000 tiny homes that can be stacked into custom buildings — here's how they work

IndieDwell makes homes out of shipping containers, using more containers for larger homes.



First, the containers have to be significantly updated to be suitable for living.



The metal is completely covered in siding to prevent rust.



To keep energy costs down, the containers are insulated with foam and fiberglass. Sustainability is important for IndieDwell, which hopes to make the Idaho factory carbon neutral by the end of the year.



Each unit comes with a mini-split heat pump and air conditioner.



IndieDwell builds factories in communities with a low to moderate-income, and a need for affordable housing.



IndieDwell estimates that by 2025, 20,000 IndieDwell homes will be built.



"We believe housing is a right and when created properly and supported with the appropriate services can be the first step toward a healthy and fruitful life," the company's mission statement reads.



They make single and multifamily homes, like this $55,000 320 square foot, single container, one-bedroom home.



IndieDwell doesn't sell directly to individual homeowners, only to organizations or developers.



By the time they get to the buyer, IndieDwell homes are move-in ready, with a water heater, refrigerator, stove, and HVAC set up. The cost includes delivery and installation within 100 miles of the Idaho factory.



The homes also have an Energy Recovery Ventilator to keep air free from contaminants.



How founders can use the 'rule of 3' to prepare your pitch and quickly raise vital funding to launch your startup

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Airbnb cofounders

  • Good things come in threes, and that holds true when raising pre-seed funds for your startup.
  • Data from DocSend, including a study last year of 174 startups, shows a hidden rule of three that can guide founders as they prepare their pitches.
  • This approach could help prioritize your attention and effort during what DocSend CEO Russ Heddleston said is "the most painful round of funding for a company."
  • Visit Business Insider's homepage for more stories.

Three is a magic number.

Reading through data on pre-seed startups' fundraising efforts, the number consistently jumps out as a marker of what separates success from failure.

As institutional venture capital trickles down into pre-seed funding rounds, the importance of landing these early-stage deals grows.

The data come from DocSend, a cloud-based document sharing startup that has its finger on the digital pulse of what's happening among startups and investors.

"Pre-seed isn't the new seed," DocSend CEO Russ Heddleston told Business Insider last year. "It's a formalization of the angel round."

As actual seed deals become more formal – and later in a startup's life – pre-seed deals are starting to fill a funding gap that typically tops out around $500,000.

The bets are smaller for investors, but that cash is critical for startups that need to prove their concept with more metrics before embarking on the official fundraising journey.

"It's the most painful round of funding for a company," Heddleston said. "Every round of funding is easier than your pre-seed."

Here's how thinking in threes can help make the process less painful.

3 minutes

The first thing to realize is that investors don't spend a lot of time reviewing pitch decks.

DocSend's latest data shows they spend less than three minutes reviewing an entire deck online, which equates to a very short amount of time to make your startup's case.

"Don't write an entire novel. Manage the content and manage the time you spend on it," Heddleston said.



3 slides

The data also show that time spent reviewing a deck is not distributed evenly across slides.

Typical presentations in the study had about 20 slides, while the most effective ones actually had just 12.

Of all those, three slides appear to be worth the most your attention: your solution, your product, and your team.

Heddleston said including a Team slide is often the most overlooked but can be the most important, since "I can't invest in a company that doesn't have any people."

 



3 founders

There is such a thing as too many cooks in the kitchen, and the data show teams of three cofounders landing the highest-dollar deals.

Founding trios raised an average of $511,522 in just under 27 meetings, but Heddleston said, "you get diminishing returns after 3 founders."

While singles and doubles fare comparatively well, four- and five-member teams landed less than $230,000 on average.

"You can't have 5 founders because you can't all be equal," Heddleston said. "It comes down to, which of you will be booted off the island and how quickly."

 



30 pitches

It's admittedly not three, per se, but it is three times ten: the number of No's that send you back to the drawing board.

"Some people think it's better to pitch more, but there are diminishing returns," he said. "If you give 30 pitches and you get 30 No's, it's time to change something. Don't do 30 more pitches."



Secretive Palantir Technologies is preparing to go public. But behind the cloak-and-dagger image, insiders and investors say, it's struggled to build a steady revenue model.

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  • Palantir Technologies, one of the oldest unicorns in Silicon Valley, will face new levels of scrutiny when it finally reveals its financial information ahead of a public listing expected early this fall.
  • The Peter Thiel-backed startup built its reputation as a secret purveyor of government spy technologies, supplying near-magical tools to law enforcement and military clients around the globe.
  • But behind the scenes, Palantir has struggled to build the type of steady, recurring revenue model that makes other software startups so valuable on the public markets.
  • As its long-awaited public listing approaches, much of Palantir's bread-and-butter work has transitioned to the sort of mundane enterprise software contracting that doesn't jibe with its cloak-and-dagger image.
  • Business Insider spoke with nearly a dozen former employees, investors, and industry experts about the state of the business and found that Palantir's reputation might ultimately be stronger than its fundamentals.
  • Visit Business Insider's homepage for more stories.

In 2017, Denmark faced a crisis of conscience.

The Danish police, flush with a nine-figure government grant meant to stop the next terrorist attack, had just signed a deal with Palantir Technologies for a "super weapon" that would bring "revolution" to the nation's crime fighters.

"It will be a quantum leap into a modern police force," the chief of police Svend Larsen told the Danish newspaper Berlingske. The system would help the police seamlessly integrate multiple sources of data about a suspect — even if all the cops had was a license plate or a telephone number — much faster than humans could ever do manually. In the future, Larsen said, Palantir would be able to help with predictive policing.

But the prospect of Palantir voraciously ingesting reams of personal data to help state investigators prevent crimes spurred a lengthy national debate over privacy and law enforcement in the traditionally progressive Scandinavian country. In April 2017, Denmark passed the Law Enforcement Act, which regulated and affirmed the right of the police to collect and store personal data on residents, and Palantir's contentious, data-aggregating superweapon was at last sanctioned by the state.

"The short version is that it works. They have delivered," Larsen told Business Insider over the phone one day in February, taking a break from his bicycle commute home in Copenhagen.  "They are really agile, and really nice to work with."

Seventeen years after its founding, Palantir clings to its carefully cultivated reputation as a secretive, vaguely sinister digital enabler of government hyper-surveillance and political control. Named, like many of the billionaire cofounder Peter Thiel's creations, after an artifact from J.R.R. Tolkien's "Lord of the Rings" trilogy — the palantiri are mystical stones that permit the owner to see surreptitiously across vast distances — the company's self-styled mission is to "save the shire" from the malevolent forces arrayed against it. Its reputation as a bogeyman for civil libertarians has only grown more intense as the company doubles down on contracts with controversial entities like the US Immigration and Customs Enforcement and ethics-bending projects like the Department of Defense's Project Maven, widely seen as a major step toward autonomous killer drones.

But digital omniscience was only half of Palantir's promise — it was also supposed to make money. It was one of Silicon Valley's first legendary unicorns, a brash upstart that would use technology to upend the world of government contracting. Because it treated internal financial data with almost as much secrecy and furtiveness as its classified work, Palantir's condition as a business is a mystery to most outside observers. That will all change later this summer, when it is expected to finally — after a nearly two-decade delay almost unheard of for a venture-backed company — publicly file paperwork with the Securities and Exchange Commission announcing a public listing.

The move will at long last shine a light on Palantir's finances and put an indelible public price tag on a company that has thrived — reputationally, at least — in the shadows. On the eve of Palantir's long-awaited coming out, Business Insider spoke with nearly a dozen former employees, investors, and industry experts about the state of the business, uncovering its deepest, darkest secret yet: Despite the cloak-and-dagger image, most of Palantir's work is mundane enterprise technology contracting that is more Bill Gates than Lisbeth Salander. What began at the turn of the century as a private venture-backed magical spy outfit will finally hit the public markets later this year as a glorified human-resources vendor.

"I honestly think it's more boring than people think," one former employee told Business Insider. "There was always a secretive mystique about the company, but the reality is they were basically competing in the enterprise software space."

Palantir did not respond to a request for comment for this story.

Silicon Valley rejects

Palantir was founded in 2003 in downtown Palo Alto, California, by a team of Stanford alumni led by Thiel. The World Trade Center site was still an open pit, the US had just invaded Iraq, and patriotism was in vogue. The idea was to sell quick and nimble data products to the US government, which had a history of paying a lot of money to establishment players like Raytheon and Lockheed Martin. 

"We were watching the government spend tens of billions on information systems that were just horrible," Joe Lonsdale, a cofounder who is now an investor with 8VC, told Businessweek in 2011. "Silicon Valley had gotten to be a lot more advanced than government contractors, because the government doesn't have access to the best engineers."

Today, Thiel is best known for his reactionary politics, strong political support of President Donald Trump, and personal projects like building autonomous island nations, vanquishing death, and bankrupting media companies whose reporting he doesn't like. But when Palantir launched, Thiel was the fresh-faced former CEO of PayPal, which eBay had just bought for $1.5 billion. He quickly grew his windfall as the first outside investor at Facebook. 

In 2004, Palantir brought on CEO Alex Karp, who had a philosophy doctorate and a background in money management and who first befriended Thiel while the two were law students at Stanford.

Things were slow to take off for Palantir, which struggled to raise outside capital and didn't land a paying government customer until 2008. Its first two outside funding rounds, in 2005 and 2006, came from Virginia's In-Q-Tel, an investment firm representing the US intelligence and defense communities.President Donald Trump and Peter Thiel

Karp attributed Palantir's funding struggles to Silicon Valley's bias against enterprise software and government contracting, a claim buoyed by the fundraising success of peers like Facebook, which raised $40 million in rounds led by the established Silicon Valley investors Accel and Greylock during the same period.

 "It was very scary, since doing enterprise software [from] 2005 to 2009 was a little bit like starting a circus in the middle of Palo Alto with engineers," Karp later told TechCrunch.

Its earliest contracts — with the US Navy, the FBI, the Department of Justice, and the Centers for Disease Control and Prevention — were tiny by software standards, but they proved Palantir's thesis that it was possible for a startup to find revenue in Washington, DC. 

A patriot's panopticon

Soon, Palantir seeded its reputation as a patriot's panopticon, siphoning up previously unknown data streams and deciphering relationships that are beyond the capacity of human comprehension alone. A 2009 story in The Wall Street Journal described Palantir as an increasingly integral part of the national security establishment and a favorite among "terrorist hunters at US spy agencies." The story credited Palantir with using information about money transfers, phone calls, and shared social ties to uncover terrorist financing networks and thwart planned suicide bombings. US officials told The Journal that the software was crucial for the war in Afghanistan.

Meanwhile, the company was cozying up to the National Security Agency, the American surveillance behemoth that vacuums up internet traffic and telephone records in bulk. While Palantir didn't do the collecting, NSA analysts used Palantir software to make data sets easier to digest, according to a 2017 investigation by The Intercept. It's unclear when Palantir first contracted with the NSA, but The Intercept found that the NSA's UK counterpart, Government Communications Headquarters, was aware of the startup as early as 2008 after its reps caught a demo at an industry trade show.

In the summer of 2010, the company raised $90 million in venture capital at a $735 million valuation, in a round led by Thiel's investment firm Founder's Fund. In coverage of the round, Box CEO Aaron Levie called Palantir "the Jack Bauer of business software," a reference to the fictional protagonist in the popular counterterrorism drama "24" who saves strangers from danger while simultaneously mistrusting and alienating everyone around him. 

A hot startup lacking a crucial component: a product

In many ways, life inside the company resembled that of any other booming tech company, with branded T-shirts and team bonding rituals like staff-wide sleepover parties. Hordes of recent college graduates gathered in a common cafeteria for catered meals of Dungeness crab and whole roasted pigs. Caviar and Champagne were brought in for special occasions. 

The youthful spirit also brought its challenges: In 2009, a 60-year-old employee named Bernie Cohen lodged a series of complaints to the cofounder Lonsdale and other senior leaders describing a drunken frat-house culture, including office games of "beer pong," Gizmodo reported in 2016. Cohen was fired soon after he complained, and threatened legal action against the company in response, according to the report.

Lonsdale himself was later at the center of a sexual-abuse scandal after his former girlfriend Ellie Clougherty claimed in a lawsuit that he raped her during their relationship, which started in 2012 while he was her mentor through a Stanford program to increase student access to networks in the tech industry. Lonsdale denied the allegations and filed a counterclaim against Clougherty. Both settled in late 2015 following a public battle involving both a Stanford investigation and coverage in The New York Times.

But when it came to business, Palantir was not like other tech startups. From the beginning, Palantir would take on a new client and build a custom tool to meet that client's needs. Employees, even engineers, viewed themselves as consultants, and while Palantir Technologies was one of the hottest startups in Silicon Valley, it lacked the one thing that made hot startups in Silicon Valley valuable: a product.

Today, the company has 21 offices around the world, as far flung as New Zealand (where Thiel became a citizen in 2011), with unique clients as remote as Trinidad. It has expanded its core mission of saving America to include America's allies, and it has deep business relationships with several European governments, including France. Europeans tout Palantir's ability to restrict which users can access which data sets, a feature that aids in compliance to local privacy laws but adds to the complexity of onboarding new clients. Working for Palantir meant constant "deployments" — living out of a suitcase for months at a time to work closely with distant customers — according to former employees.

With so much tailoring, Palantir never achieved the high-margin, recurring revenue model that made big-name enterprise software companies like Salesforce and Zoom such a hit with investors. But this fact did little to hold back Palantir's valuation. By 2015, the company had raised more than $2 billion and hit its peak valuation of $20 billion.

Drinking the Kool-Aid

The secretive ethos on display to outsiders wasn't so different from the internal culture, former employees said. To this day, employees on the government projects are siloed from employees doing less-sensitive commercial work. Code names are used internally in lieu of talking about customers outright, so employees rarely know what projects their coworkers are working on. And many contracts require such high clearance (Top Secret/Sensitive Compartmented Information) that only a single-digit number of engineers can work on the account. In especially sensitive cases, the bulk of high-clearance work gets contracted out through companies like PVM Inc., which has made $857,000 working on Palantir contracts for US Immigration and Customs Enforcement since 2016, according to public contracts.

Thriving under these conditions required a lot of buy-in, or what former employees described as drinking the Kool-Aid. With below-market salaries, and large equity packages for those who stick around, working for Palantir was a long game.

"We have the lowest salary in the valley. We have very low cash salaries and very low equity salaries, but the minute you start to perform you get a lot of equity," Karp said in 2014. "You really want your people to be focused on solving the problem, not on cashing in."

An earnest belief that Palantir was changing the world helped with the wait. There was constant internal communication around humanitarian projects such as disaster relief with Project Rubicon, or resource-sharing with a nongovernmental organization in Syria, to convince employees that their company is "not evil," former employees said.

In the later years, conviction was also Palantir's biggest strength when it came to recruiting against larger, more flush companies like Google and Facebook. One recruiter, who left the company in 2016, said his team pushed hard on the type of work that the company did and mocked fluffier coding gigs as working on "the thumbs-up sign at Facebook." Once hired, employees did a two-week orientation jokingly referred to as INDOC, for indoctrination.

"Back then there was an allure and mystique. No chatter about IPO or fallout from Peter Thiel or his Trump saga," the recruiter said. "We would make fun of the other guys."

Trump meets tai chi

Thiel and Karp's competing political ideologies and public personas made them an unlikely duo, leaving people both inside and outside the company curious how they have managed to get along.

Karp, often seen practicing tai chi around one of Palantir's campuses, had an academic demeanor. His unrelenting quirkiness was an asset at the company as it worked to persuade new government agencies to give a Silicon Valley company the time of day, according to both employees and business contacts.

"People who don't know him think he's quirky for the sake of being quirky, but he's an extremely impressive person when it comes to selling the business and closing," the recruiter said.Palantir CEO Alex Karp

Karp, an avid skier, once challenged the national Norwegian Police Service to a ski race to negotiate the terms of a contract, another former employee said, before lawyers intervened and insisted on a more conventional process.

Strange encounters with Karp served as a sort of initiation ritual for newcomers to the company. One intern from 2017 described being summoned to an interview with Karp on 15 minutes' notice. When the applicant got there, Karp had his feet on the chair and confusedly asked the applicant whether he worked at the company. Without even being asked to sit, the person was offered the internship and ushered out of the room.

Karp's accessibility was in stark contrast to Thiel, who despite his deep financial investment and board seat has rarely been seen at company events in the past five years. When he does show up to one of Palantir's campuses, he will discreetly sneak away to a remote office space, former employees said. He rarely, if ever, addressed the staff at meetings.

Stuck below $1 billion 

As protective as Palantir was about its clients, the company was never more secretive than when it came to its own financial health, details of which it kept closely guarded from investors and employees alike.

"They have been notorious for withholding most of the information," said George Iakovou, the founder of the secondary firm Vika Ventures, which buys private stakes in startups from existing shareholders, like employees and angel investors.

The few revenue figures that have slipped out over the years paint a wobbly picture of a slow-moving ship, lacking the type of hypergrowth that its valuation would normally suggest. It's unclear whether the company has ever exceeded the $1 billion annual revenue figure that leaked in both 2014 and 2019, and at times the numbers that have spilled out contradict prior reports or the company's own public statements.

In 2014, when Palantir was valued at $9 billion, the company said it expected to bring in $1 billion in revenue, mostly from private companies interested in customized products. Later, Karp told The Wall Street Journal that the "government side of the business went profitable" in 2014.

In May 2016, when the company was valued at $20 billion, BuzzFeed News got slides and audio that showed the company made just $420 million in cash for 2015, despite publicizing $1.7 billion in bookings for the year, a difference that can be explained by trial periods or performance bonuses, according to the report. After a reported $500 million in expenses that year, profitability once again eluded the company.

In November 2018, The Journal reported that Palantir pulled in $600 million in revenue in 2017, and expected to make $750 million in 2018 and $1 billion in 2019, citing people briefed on the figures.

Earlier this year, before Palantir filed to go public, the company told its investors to expect $1 billion in revenue once again, Bloomberg reported, and just a few months before, during an end-of-year video recorded while cross-country skiing, Karp told employees that the company was profitable in 2019, Business Insider reported in January.

Profitability is rarely the goal at venture-backed startups, which pride themselves on spending every penny on growth and scaling. In the case of Palantir's peers in the enterprise software sector, this usually means selling the same product to most customers, who pay a monthly subscription fee to access the software. What makes these companies so valuable is that they can grow their revenue without dramatically increasing expenses.

Palantir has struggled to replicate this model. To this day, most of Palantir's work involves high levels of customization, more aligned with consulting than selling out-of-the-box software.

"It was personally frustrating to have to work with tools that were not stable and hadn't been built," said one data scientist, who left in 2017. "I was doing consulting data stuff. It seemed clear quickly that the goal was to phase out of that."

Over the years, Palantir's efforts to explore routes to recurring revenue seemed furtive and desperate. In about 2018, the company explored whether it should sell cloud storage, like Microsoft Azure or Amazon Web Services, one former employee told Business Insider. That never happened, but last December the company did get federal approval to sell a cloud version of its software product, which historically relied on its customers to host data on their own servers.

For a couple of years, Palantir considered building out a cybersecurity team to help clients with massive data breaches, BuzzFeed reported in 2016, though the company ultimately decided against it.

Palantir also made an effort to build out its artificial-intelligence capabilities, though it's unclear to what end. Sometime in about 2011, the company started hiring a small cohort of people with doctorates, known internally as "QEDs" — a reference to the Latin mathematics cliché — and left them in a room to figure out the future of technology, according to two employees familiar with the program. While their presence was known throughout the company, like most things at Palantir, employees outside the QEDs had little insight into what they were working on, the people said. The program stopped hiring around 2016, and by 2019 that dozen slowly dwindled until there was nothing left of the burgeoning research-and-development lab.

"AI was not a big investment," the data scientist said. "It was at some point, and then it was seen as a mistake."

'There was a sense that they wanted us to feel it was magic'

It wasn't until 2016, 13 years after its founding, when Palantir ironed out its business model and found a way to move past its underwhelming growth.

Part of Palantir's recent financial success can be attributed to political will. In late 2016, as Trump prepared to enter the White House, Thiel joined the transition team and filled key government positions with allies. Among them is Michael Kratsios, Thiel's former chief of staff, who joined the administration as a technology adviser to Trump before being promoted to chief technology officer of the White House in 2019. (In July, he took on a new role at the Pentagon.)

At about the same time when Thiel's bet on Trump paid off in November 2016, Palantir prevailed in a long-running lawsuit over the Army's $6 billion contract for DCGS-A, a centralized computer system for managing military intelligence. Palantir had argued for years that it was unfairly shut out of the bidding process, and a US Court of Federal Claims agreed, opening the doors to giant contracts it had only dreamed about before.

Michael Kratsios at National Space Council

By 2017, Palantir's second big bet came to fruition when it finished a two-year push to transform its sprawling constellation of bespoke tools into two formal software products that it could sell at scale: Gotham for law enforcement and Foundry for commercial clients. 

Gotham, its investigative product, aggregates data to create comprehensive profiles based on names, phone numbers, and license plates.

It's the platform used by the Los Angeles Police Department and the Sacramento County Sheriff's Department, by foreign police forces like Denmark's, and by US Immigration and Customs Enforcement, which used a custom version of Gotham called "Falcon" during workplace raids, leading to the arrest of more than 1,500 people over civil immigration violations from October 2017 to 2018, according to WNYC.

"It was just amazing how stuff would get linked by this phone number, by this address. And not only linking, but it would show you who or what is at the center of all that," Claude Arnold, who served as a special agent in ICE's Homeland Security Investigations division in Los Angeles until 2015, told WNYC.

On the commercial side is Foundry, a data-integration platform that began as a custom project for the hedge fund Bridgewater Associates. It's used by Palantir's largest customer, Airbus, as well as some on the government side like the Food and Drug Administration. "Think of it as almost a data highway, with on-ramps and off-ramps to multiple use cases and multiple sources," Mark Beyer, a distinguished research vice president at Gartner, told Business Insider.

Coca-Cola, American Express, and Nasdaq have all come and gone as customers using a precursor to the platform called Metropolis, as documented in a 2016 leak to BuzzFeed News. At JPMorgan, which started working with Palantir in 2009, the platform was used by a rogue security operative to illicitly spy on senior bank executives, according to a Bloomberg Businessweek investigation from 2018.

"The commercial product didn't even seem like it was revolutionary or impressive. It was simple, and built on top of an open-source product," said the engineering intern who worked at the company in 2017. "There was nothing I would call shady. It was a very standard data-processing tool. Consultants would try to find a use for these tools. There was a sense that they wanted us to feel it was magic."

Confronting an educated market

There was a time when it was like magic. When Palantir first got to market, its biggest competitor was another reclusive company called Ab Initio, which, like Palantir, was rare at the time because it treated data as a moving thing.

"Fifteen years ago, the way that Palantir currently does data integration and built this type of solution was highly distinct," said Beyer, who advises companies and governments on which data products to buy. "The level of distinctiveness is now being challenged by other data-integration vendors. The market itself has been educated, and the vendors and providers have features that match a lot of what Palantir used to have as distinct."

Today, Palantir's biggest competition comes from data-integration companies like Informatica, Talend, Denodo, and Cambridge Semantics (not to be confused with its democracy-upending name twin in the analytics space), according to Beyer. And despite its best efforts, there's little evidence that the company ever succeeded in creating fully out-of-the-box analytics tools. The bulk of its projects still require customers to sign up for professional services, Beyer said.

Until Palantir discloses its financials, it's an open question what impact these customers, which the company has positioned as a key component of its growth, have had on the business. As of 2016, such private customers made up 75% of Palantir revenue, according to Fortune. But in 2018, The Wall Street Journal reported that private customers made up just half of its revenue. At the time, the company told investors that these customers would eventually make up 70% of its revenue, according to that report.

In either case, it takes a lot of Foundry customers to make a dent. Palantir's contracts in this space are relatively small and often hover near the $20 million mark, former employees told Business Insider.

That could explain why Palantir has continued to take on controversial government jobs, even as activists protest outside Karp's home and employees leave for less political posts. Government jobs still make up the most formidable chunks of Palantir's revenue, proving that the company's biggest strength is customized builds in which it's competing against clunky, old-guard rivals.

In December, the company announced a new $111 million contract to build an Army military-readiness tool that pulls together data about soldiers, including location and mental-health status, to establish which troops are ready for deployment. It's functionally a mix of human resources and supply-chain software, with human beings as the product being managed.

Palantir ultimately beat out competition from the professional-service companies Accenture, Deloitte, and Ernst & Young, as well as a peer in the enterprise software space, Microsoft.

The company has also won several major contracts in 2020, totaling over $150 million in new awards this year. Some of that is from an $823 million Army contract, which Palantir is working on with the airplane and tank manufacturer BAE Systems, to build out the next phase of DCGS-A. Another part is a new $80 million contract to build a logistics-management system for the Navy, which Palantir won out from under Raytheon.

ICE marked a turning point 

The Trump administration may have opened the doors to Palantir's biggest contracts, but by the end of Trump's first term the company's intimate association with Trump and his agenda has become a major liability.

In 2019, the world stood horrified as the US separated migrant children from their caregivers and housed them in dirty and dangerous border detention facilities. Employees across Google, Amazon, Microsoft, and Salesforce protested their employer's contracts with related agencies like Customs and Border Protection.

Many CEOs, including Salesforce's Marc Benioff, publicly questioned whether they would work with immigration agencies in the future. Others, like Microsoft CEO Satya Nadella, quietly reassured employees that their work was not being used to separate families at the border.

Palantir, on the other hand, seized the opportunity to publicly flatter its most important customers.

"Silicon Valley is telling the average American 'I will not support your defense needs,'" Karp told CNBC in a January 2019 interview from the billionaire stronghold of the World Economic Forum in Davos, Switzerland. "That is a loser position. It is not intelligible. It is not intelligible to the average person. It's academically not sustainable. And I am very happy we're not on that side of the debate."

Activist protest Palantir and ICE in New York City in September 2019.

Palantir doubled down on its work with ICE and renewed a contract worth $50 million in August 2019. Altogether, ICE (code name Mystery Inc.) has spent about $150 million with the tech company since 2011.

That same month, Thiel argued in a New York Times op-ed that it was "naive" and "bad for America" that Google continued to work in China while refusing a contract to support the US government's Project Maven, a Defense Department effort to build artificial intelligence for drones. 

What Thiel didn't mention at the time was that after Google dropped Project Maven, Palantir secretly stepped in and took over the job, as Business Insider reported last year. 

Despite the strong line that Karp and Thiel took in public, the ICE contract marked a turning point for dissent within the company. Employees started to question whether there were any limits to the company's ambitions, engaging in lengthy conversations over Slack whenever a news story came out about ICE's excesses, one employee said. Eventually the director Akash Jain held small meeting groups with angry employees to hear their demands.

About 200 employees signed a letter to Karp expressing concern about the ICE contract, The Washington Post reported. Separately, 60 employees signed a petition that asked management to donate the profits from its work with ICE to a charity, according to the report. After Palantir renewed its contract, employees started to leave the company over the ordeal.

"I completely understand the effort to enable our government in terms of technology," one of those former employees said. "But the abuses of this government and the unnecessarily inhumane overstepping to prove a point really soured me in terms of the government work. It became harder and harder to explain this to myself and my friends."

Later, when Axios asked Karp about Palantir's work with ICE in May of this year, he lamented the employee departures and said he had personally suffered pushback from his family and friends. "I've asked myself if I were younger, in college, would I be protesting me?" Karp said in the interview.

Concerns about Palantir's ethical status resurfaced this spring following reports that the Centers for Disease Control and Prevention was working with Palantir to track the global spread of coronavirus. The company has a similar deal with the UK's National Health Service and had reportedly pitched several European countries on its software.

The CDC (codename Spin Doctors) is one of Palantir's longest-standing customer relationships, though the agency has struggled to convert the center into a big spender.

The CDC started out using Palantir's investigative platform Gotham, but it eventually moved onto the commercial platform Foundry, which it used to aggregate and track data about outbreaks using a database that tracks pathogens and anonymized data about which people are sick. Though its contracts span the past decade, the CDC mostly spent six-figure sums each year; its largest contract, for $5.1 million, was in 2015 as the CDC responded to the Ebola outbreak in West Africa. As coronavirus ravages the US, the CDC has only two active contracts with Palantir: one from September 2019 for $1.5 million and one from February for $677,000.

Despite Palantir's long relationship with the CDC, and the shire-saving mission of public health, news of their partnership sparked fears that Palantir could use data gleaned from the CDC in its efforts to help ICE hunt and expel people living in the country illegally.

"Our existing privacy laws are woefully inadequate to protect the sensitive and personal information that Palantir will analyze," Amnesty International's Michael Kleinman and Charanya Krishnaswami wrote in The Washington Post on May 21. "Without adequate protections, we run the risk of massive, ongoing government surveillance of all Americans in the name of public health."

Money before politics

On Valentine's Day of this year, Palantir informed its employees that they would not be receiving the cash bonuses they had been expecting as a reward for what Karp had told employees was the first profitable year in the company's history. Instead, the company would slowly move toward restricted stock units, a form of equity that is worth something only if the company gets acquired or goes public. 

The change meant less tangible compensation for an increasingly frustrated employee base, who like many of the company's investors were eager to cash in on their long-held equity. For years Karp had publicly distanced himself from the idea of going public, and Lonsdale called an impending initial public offering "fake news" as recently as June 2019. Some of the more optimistic employees and alumni, long accustomed to reading into hieroglyphic company updates, took it as a positive sign that Palantir the company was finally getting its finances in order for a public offering.

Behind the scenes, Palantir was weighing its options. Despite deflated rumors that the company would go public in 2019, the company had also put out feelers for a new funding round to add to the $2.75 billion it had already raised. The new round would have valued Palantir at $26 billion, according to a Reuters report from September.

In mid-June, amid reports that an IPO was imminent, the company raised $500 million from the Japanese company Sompo Holdings at an undisclosed valuation. Finally, on July 7, the company announced that it had confidentially filed a draft S-1 with the Securities and Exchange Commission, the first major step in taking the company public this fall.

With perhaps just months to go before an IPO, Palantir and its leadership team have taken steps to distance the company from its long-held images as a clandestine surveillance company in bed with a white nationalist government.

Less than four years ago, Thiel stood at a lectern at the National Press Club in defense of Trump urging voters that "what Trump represents isn't crazy and it's not going away." But a week before Palantir filed confidentially, news leaked that Thiel had told friends and associates that he would not campaign for Trump leading up to the 2020 presidential election. 

The company also expanded its board to meet California regulations that require public companies to have independent board members and at least one director who is a woman. On June 23, the Wall Street Journal reporter Alexandra Wolfe announced she was leaving journalism to join the company's board. In the same news cycle, as Americans protested police violence against Black people, Palantir acknowledged for the first time that while the rest of Palantir's directors were white, Karp is mixed race — his mother is Black.

With its coming public listing out in the open, Karp's recent comments on Palantir's work with controversial government agencies also take on a new light. In his interview with Axios, Karp mused about the ethical questions Palantir faced and acknowledged outright that its products were used to kill people.

Asked whether Palantir used its government contracts as an excuse to be less transparent as a company, Karp smiled wryly.

"You know," he said, "sometimes you luck into things that work well for you."

Are you a current or former employee at Palantir? Contact this reporter at bpeterson@businessinsider.com or DM on Twitter at @beckpeterson.

SEE ALSO: The founders of a billion-dollar Israeli spyware startup accused of helping Saudi Arabia attack dissidents are funding a web of new companies that hack into smart speakers, routers, and other devices

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Tim Cook just officially became a billionaire. Take a look at how the Apple CEO spends his fortune.

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Apple CEO Tim Cook, 59, leads the first company in the world to become worth $1 trillion.

Apple is now worth nearly $2 trillion and, according to calculations by the Bloomberg Billionaires Index, Cook himself has officially reached billionaire status.

But Cook actually is a lot less wealthy than leaders of other, less revenue-generating corporations. While he's now a billionaire, tech CEOs like Facebook's Mark Zuckerberg and Oracle's Larry Ellison are worth tens of billions — largely because they are the founders of the companies they run.

Cook, who is the son of a shipyard worker and a pharmacy employee, has said he's not motivated by money, and that shows through in what we know about the private CEO's habits. 

Here's how Cook made his fortune and what he does with it.

SEE ALSO: Apple is officially worth $1 trillion — take a look inside the daily routine of CEO Tim Cook, who wakes up before dawn and gets 700 emails a day

Tim Cook has officially joined the ranks of the billionaires, according to calculations by the Bloomberg Billionaires Index.

SourceTIME



Cook's fortune stems from his salary, the number of shares he holds in the company, and the proceeds from shares he's sold, which total about $1.02 billion.

Source: TIME

Cook owns 847,969 shares in Apple— about 0.02% of the company's shares — which have a total value of about $375 million, per Bloomberg. The CEO's share sales, dividends, and other compensation amount to about $650 million.

Since 2005, the Apple CEO has also sat on the board of directors for Nike, where he has $3.4 million in stock options, according to SEC filings. In June 2019, Nike's board re-appointed Cook as its lead independent director for a three-year term.



Cook's actual net worth is likely higher than $1.02 billion — but information on his property, investment portfolio, and cash on hand isn't publicly available.

Source: Time



And his net worth is still relatively low compared to other tech CEOs.

Jeff BezosMark Zuckerberg, and Larry Ellison are all worth tens of billions, largely because they are all founders of the companies they run.



Even though Apple is one of the most valuable companies on the planet, there's only one known Apple-related billionaire: Laurene Powell Jobs, who is Apple cofounder Steve Jobs' widow.

Powell Jobs is worth $31.8 billion, per the Bloomberg Billionaires Index.



In 2019, Cook's base salary as CEO was $3 million, according to Apple regulatory filings. That's up from his first year as CEO in 2011, when his salary was $900,000.

He also received $7.6 million in incentive pay in 2019, making him one of the highest-paid CEOs in the US.



Cook, who came out as gay in 2014, is not married and has no children.

He is known to lead a private, solitary life— but here's what we know about how he spends his fortune.



Despite being a billionaire, Cook is remarkably frugal.

He reportedly buys his underwear at Nordstrom's semiannual sale.



Cook has said that he's not motivated by money.

"I like to be reminded of where I came from, and putting myself in modest surroundings helps me do that," the CEO said, according to the 2012 book "Inside Apple: How America's Most Admired--and Secretive--Company Really Works" by Adam Lashinsky. "Money is not a motivator for me."

 

 



Cook lives in a $2.3 million, 2,400-square-foot home in Palo Alto — but you won't catch a glimpse of it on Google Street View.

Any Google user can submit a request to have their home or car obscured from Street View, the company told SFGate last year.

Cook reportedly bought the home for $1.9 million back in 2010. That's relatively modest for the ritzy Bay Area city, which now has a median home value of $3.1 million.

The Santa Clara County Assessor values Cook's home at $2.3 million.



Cook spends most of his time at the office.

He reportedly wakes up at 3:45 a.m. to start reading and responding to emails.



As for travel, Cook is often on the move for work.

In 2018, Apple spent $93,109 on Cook's private plane alone.



But he keeps it domestic when it comes to personal travel, visiting spots like Yosemite National Park.

Source: TIME



One of his known vacations was to New York City with his nephew.

He showed the boy around the New York Stock Exchange in 2016.

"I'm just here with my nephew, enjoying a couple of days in New York," Cook told CNBC at the time.



Indeed, Cook's most-known hobby is his love of fitness, hiking, and cycling.

Cook goes to the gym at 5 a.m. every morning — but not the Apple company gym, so he can keep a low profile.

Source: TIME



Cook likes to spend money on political causes.

He's thrown fundraisers for politicians that include former President Barack Obama and former presidential candidate and Secretary of State Hillary Clinton.

 



And, besides paying for his nephew's college education, Cook plans to give away all of his money to charity when he dies.

"You want to be the pebble in the pond that creates the ripple for change," he told Fortune in 2015.



How SpaceX outmaneuvered Blue Origin and other rivals to clinch a prized Space Force launch agreement worth billions

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elon musk spacex falcon heavy launch florida dave mosher business insider 11

  • SpaceX on Friday won part of an agreement with the Department of Defense to launch new rockets for the Space Force.
  • Under the agreement, which may be worth billions of dollars, SpaceX is supposed to launch about 40% of classified missions from 2022 through 2027. United Launch Alliance will fly the remaining 60%.
  • Competing proposals from Northrop Grumman and Blue Origin, founded by Jeff Bezos, did not win.
  • To get to a point where it could win such a launch agreement, SpaceX had to fight incumbent companies and even sue the US Air Force.
  • Visit Business Insider's homepage for more stories.

SpaceX has outmaneuvered its competitors in a high-stakes game of winning the Pentagon's favor — and earning the right to be one of its chariots to space.

The Department of Defense on Friday awarded Elon Musk's rocket company a 40% share of secretive Space Force launches planned from 2022 through 2027. The other 60% went to United Launch Alliance, a joint venture between Boeing and Lockheed Martin.

"This is a groundbreaking day, culminating years of strategic planning and effort by the Department of the Air Force, [National Reconnaissance Office], and our launch service industry partners," William Roper, the USAF's assistant secretary for Acquisition, Technology and Logistics, said in a press release. "Maintaining a competitive launch market, servicing both government and commercial customers, is how we encourage continued innovation on assured access to space."

SpaceX is expected to launch 14 military and intelligence satellite missions, which will be managed by the recently formed Space Force. ULA will launch 20 missions, for a total of 34 classified launches. (That number could shift due to "warfighter requirements, constellation health, space vehicle readiness, and available funding," Capt. Jacob Bailey, a spokesperson for the US Air Force, told Business Insider in an email.) 

Both companies earned their launch rights through the second phase of a DoD program called National Security Space Launch, or NSSL, which emphasizes "innovation and agility" in ensuring the US military's ability to launch payloads into orbit. And while SpaceX claimed fewer than half of the program's future contracts, this is nonetheless a remarkable victory for the company that Elon Musk founded in 2002.

The DoD made room for only two winners, and SpaceX successfully beat rival proposals submitted by Northrop Grumman and Blue Origin, founded by Jeff Bezos. (Both companies said in statements that they were "disappointed" by the decision.) What's more, SpaceX has fought for years to take on traditional rocket-industry competitors, in one case even suing the US Air Force to compete for contracts.

Now SpaceX is looking at a serious increase in capability and prestige — and a boost to its bottom line measuring in billions.

SpaceX's long fight comes to one very lucrative end

falcon heavy rocket launch feb 6 2018 spacex flickr 40202121122_db35e59722_kSpaceX's big win through NSSL was a saga years in the making. 

NSSL is an updated, expanded, and rebranded version of the Evolved Expendable Launch Vehicle (EELV) program, which ran from 1994 through 2019. The former program aimed to develop two reliable and affordable heavy-lift rockets from two providers.

For that first program, the military tapped Boeing to build Delta IV rockets and Lockheed Martin to make Atlas V rockets. The two companies ended up forming ULA as a 50-50 joint venture, in part to settle a wild racketeering lawsuit and investigation into Boeing.

That merger in 2006 reduced the playing field to one launch provider and caused heavy-lift rocket prices to soar. When the Air Force awarded ULA a "block buy" agreement for 28 rockets worth about $11 billion, making the company the sole launcher of most national security missions, Musk became incensed — and SpaceX sued the government.

"This contract is costing the US taxpayers billions of dollars for no reason," Musk told NPR in May 2014, describing the rocket launches as "insanely expensive."

In a post on SpaceX's website, the company said each ULA launch cost up to $400 million and that the contract created a "monopoly" which prevented "any competition from other launch providers." SpaceX claimed it filed suit "not seeking to be awarded any launch contracts" but just wanting "the opportunity to compete — and not just for SpaceX, but for any qualified company."

SpaceX settled the suit in 2015 with the Air Force, which agreed to open more missions to competitive bids. The military certified SpaceX's Falcon 9 rocket a few months later, concluding that approximately two-year process.

Both events opened the door for SpaceX to win its first military launch contract in April 2016 through EELV. That mission — to launch a new GPS satellite — helped SpaceX develop its relationship with the Air Force, leading in part to the flight and certification of Falcon Heavy, which a former DoD official previously told Business Insider was an "Apollo moment" for the space industry.

It's not certain how much this new agreement is worth to each company, but the first planned mission for SpaceX, which is slated to launch in late 2022, is priced at about $316 million. Should SpaceX's other launches have a similar price tag, the company would haul in more than $4 billion from 2022 through 2027. If the prices are on par with previous Falcon Heavy missions for the DoD — around $130 million to $165 million per flight — the value may be closer to $2 billion.

SpaceX made about $2 billion from launching rockets in 2018, according to CNBC, and about $1.2 billion in 2019, according to Forbes — which makes the new DoD agreement a potentially massive boost to the company's bottom line.

ULA's first two launches will cost a total of $337 million, according to an Air Force press release. If ULA keeps its pricing around $169 million per launch, it may earn more than $3.3 billion for its new launch contracts.

A move to all-American rockets

united launch alliance vulcan centaur rocket launch illustration ula

Like its predecessor program, NSSL is supposed to foster competition within the rocket industry, create more options for launching secret military payloads, and save the government billions of dollars.

But the pressing goal of the rebranded program is to end US reliance on a Russian-made rocket engine called the RD-180.

For years, that engine has powered ULA's Atlas V, America's go-to rocket for launching military satellites. However, Russia's invasion of Ukraine in 2014 strained relations with the US and triggered sanctions, leading to RD-180 supply chain problems. Use of RD-180 engines — and, by extension, US military access to space — thus became precarious.

Even as SpaceX filed suit over the Russian sourcing of Atlas V engines, it did not wait for lucrative government contracts to work on Falcon Heavy, its competing rocket system. Over five years, Musk said, SpaceX spent more than $500 million in private funding to develop the new launch vehicle. The company flexed its prowess during Falcon Heavy's first launch on February 6, 2018, by flying past Mars a payload that only Musk could dream up: his own Tesla Roadster with a spacesuit-clad dummy in the driver's seat.

The launch, while audacious, showed the Air Force that Falcon Heavy worked, and it ultimately helped SpaceX earn the military's OK in 2019 to compete for contracts with the new vehicle. SpaceX won its 40% share of NSSL missions by proposing launches with Falcon Heavy and Falcon 9 rockets, both of which use Merlin 1D engines manufactured by SpaceX in the US.

Meanwhile, ULA won by proposing its forthcoming heavy-lift rocket system called Vulcan-Centaur, which will also be partly reusable. To avoid using Russian RD-180 engines, ULA made the unusual move of hiring a would-be competitor: Jeff Bezos' Blue Origin.

Under an agreement announced in late 2014, Blue Origin will sell its new BE-4 rocket engines to ULA. The same engine design is planned for use in Blue Origin's forthcoming and partly reusable New Glenn rocket

blue origin be 4 be4 new glenn vulcan rocket engines

An October 2018 NSSL award gave Blue Origin $500 million to develop New Glenn, $792 million to Northrop Grumman to develop a new rocket called OmegA, and ULA $967 million to develop Vulcan. SpaceX was left out of the $2.2 billion in awards, prompting the company to sue the government again in 2019. (The case is ongoing, according to the latest court records.)

For the latest phase of NSSL, all four companies pitched their new rockets. Blue Origin put forth its New Glenn and Northrop Grumman its OmegA designs, but those bids with yet-to-launch rockets didn't pass Air Force muster.

"We remain confident New Glenn will play a critical role for the national security community in the future," Bob Smith, Blue Origin's CEO, said in a statement on Friday. He added that the company "is very proud that our BE-4 engine will power United Launch Alliance's Vulcan launch vehicle" and "end reliance on Russian-built engines."

In making its picks, Roper told reporters on Friday that it leaned most heavily on "technical factors" and, to a lesser degree, price and past performance, according to Ars Technica. ULA's Vulcan booster also has yet to fly, but variants of its upper-stage Centaur rocket have flown more than 250 times. So Blue Origin and Northrop Grumman may have lost over having not yet test-launched or certified their vehicles. (A Space Force representative said it "was an extremely tough decision" in the Air Force's press release.)

Prior to Friday's announcement, SpaceX had secured three DoD launch contracts for Falcon Heavy. One was the Space Test Program-2 launch on June 25, 2019, which carried 24 research satellites — and a small cache of cremated human remains— into orbit.

The second, called Air Force Space Command-44, is due to launch in late 2020, according to Spaceflight Now. The classified mission is part of a $297 million contract that also includes the launches of two different Falcon 9 rockets, each of which have one booster (versus Falcon Heavy's three). SpaceX's third Falcon Heavy flight for the US military, called AFSPC-52, is a $130 million mission also supposed to launch in late 2020, but may not fly until early 2021.

SpaceX ignored Business Insider's request for comment.

Have a story or inside information to share about the spaceflight industry? Send Dave Mosher an email at dmosher+tips@businessinsider.com or a Twitter direct message at @davemosher. More secure communication options are listed here.

SEE ALSO: SpaceX's list of competitors is growing — here are 9 futuristic rockets in the pipeline for the new space race

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