Good morning, Adland. Here's what you need to know today:
- The ad sales on Yahoo's log-in page, usually a coveted spot for advertisers, has fallen drastically from last year, says a report from Macquarie Equities Research. While Yahoo had ads on the log-in 86 percent of days in the first half of the fourth quarter last year, there are only ads 47 percent of the time. Ad Age reports that, "The sell-through rate doesn't necessarily mean that ad revenue tied to the log-in page has plummeted, since it's possible, though unlikely, that Yahoo has jacked up the price of those ad units." (Emphasis is ours.)
- Chobani's VP of marketing, Doron Stern, just left the company. Head of innovation John Heath has temporarily taken his place as CMO.
- Here are branding tips to create a good, not to mention memorable, logo.
- Retailers are losing billions on slow websites.
- Adweek looks at how advertisers track consumers on smartphones.
Previously on Business Insider Advertising:
- The Official Word On Whether VW Will Have Dogs In Its Super Bowl Spot
- If They Didn't Pick Ferris Bueller, A Singing Jason Segel Could Have Starred In Honda's Super Bowl Spot
- Here's Why I'm Not (Yet) Unhappy About Losing A Ton Of Money On Facebook Stock
- Which Were The Best And Worst Ads Of The Year?
Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »
