People love TV.
Stats to prove it:
- About 100 million people pay for cable TV, according to the National Cable & Telecommunications Association.
- The average monthly cable bill was $86 2011, according to NPD. It's expected to be $123 by 2015 and $200 by 2020.
So, if we're all in love with TV, why are we excited about the near-certain prospect of an Apple TV?
Mainly because the software for current TVs and set-top boxes is terrible. Cable company software is ugly and hard to navigate.
Impressed with our MacBooks, iPads, and iPhones all of us – including industry insiders like Time Warner CEO Jeff Bewkes, for example– imagine Apple could do a much better job.
Over in Sweden, a startup called Magine (pronounced like Imagine without the "I") has done more than just dream.
It built a product for iOS and Android, which streams and records 16 Swedish television channels. Sometimes called the "Spotify for TV," its shows us just how cool Apple TV software could be.
With Magine, your iPad is both a remote and a viewing device. Apple TV will have to work the same way, right?
Instead of hitting the "guide" button on your remote and navigating with arrows, you can use gestures.
This is how you select a show – by touching it.
See the rest of the story at Business Insider
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